Olvi Oyj in Alcoholic Drinks (Finland)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176051

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Domestic brewery Olvi Oyj is challenging the two giants, Sinebrychoff Oy Ab and Hartwall Oy Ab, which are both owned by huge multinational operators. Olvi Oyj’s strategy lies in launching new strong products, often with a quirky or otherwise eye catching selling point. The company is paying attention to the design of its bottles and brand image. An important part of the strategy is to promote the idea that the company is the last major Finnish brewery.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Olvi Oyj: Key Facts
Summary 2 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 3 Olvi Oyj: Production Statistics 2012
Competitive Positioning
Summary 4 Olvi Oyj: Competitive Position 2012













Price: $ 150.00

Related research categories

By company: Olvi Group