Ofcaysan AS in Hot Drinks (Turkey)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174473

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Ofcaysan aims to increase its value share within tea through increasing the distribution of its products and adopting improved marketing activities. To this end, the company used the famous actor, Kadir Inanir, in its television advertisements in 2012. The company offers competitive prices compared with its local and multinational competitors, and seeks to gain an advantage through its pricing strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Ofcaysan AS: Key Facts
Summary 2 Ofcaysan AS: Operational Indicators
Company Background
Summary 3 Ofcaysan AS: Production Statistics 2012
Competitive Positioning
Summary 4 Ofcaysan AS: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: American Samoa (in Oceania), Turkey (in Asia)