Ofcaysan AS in Hot Drinks (Turkey)
Ofcaysan aims to increase its value share within tea through increasing the distribution of its products and adopting improved marketing activities. To this end, the company used the famous actor, Kadir Inanir, in its television advertisements in 2012. The company offers competitive prices compared with its local and multinational competitors, and seeks to gain an advantage through its pricing strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Ofcaysan AS: Key Facts
Summary 2 Ofcaysan AS: Operational Indicators
Summary 3 Ofcaysan AS: Production Statistics 2012
Summary 4 Ofcaysan AS: Competitive Position 2012
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