New Zealand Coolers Report 2013

New Zealand Coolers Report 2013

Published: August 2013
Publisher: Zenith International
Product ref: 181928
Pages: 31
Format: PDF
Delivery: By product vendor

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The New Zealand water cooler market continued its downward trend evident since 2008, with POU gains unable to compensate for bottled water losses. The total installed cooler base at the end of 2012 stood at nearly 55,000 units, a 5.1% decline on 2011. The main catalyst for the decline in numbers since 2008 has been financial stress in the business sector, with a decline in business numbers over this period.

The water cooler market is dominated by Just Water International (JWI) and Big Blue, which are ‘dual’ providers supplying both bottled and POU units. There are several middle-sized companies operating in the market but overall it remains very fragmented.

The point of use segment will continue to make further inroads and to increase its market share at the expense of a declining bottled water cooler installed base. Zenith predicts that the point of use segment will reach nearly 55% of the total market by 2017.

What this report covers

  • Market overview: comprehensive analysis of trends and developments covering units, volume and value, conversion of bottled coolers versus new POU business, water types, packaging, throughput, service and maintenance, machine types, outlets, companies, brands, regulatory environment, pricing structure and revenue analysis addressing unit rental income and bulk water sales, contract lengths and cancellation rates as well as forecasts to 2017.
  • 5 company profiles: full analysis of New Zealand’s leading operators. Profiles cover company structure, sales volume, unit placements, marketing analysis and commentary.

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Related research categories

By sector: Water

By market: New Zealand (in Oceania)

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