Netherlands Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Netherlands Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published: November 2016
Publisher: GlobalData
Product ref: 263818
Pages: 57
Format: PDF
Delivery: By product vendor

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Price: $9770.00

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Summary
Overall Dutch commercial beverage market is expected to remain stable in 2016, whereas growth of beer market is reported to be about 2% in 2015. Better brewing methods, suitable climate, improvements in the economy and innovations have led to increase in demand for beer. The growing health and wellness trend among consumers has also shifted attention towards alcohol free products. Total beer export contracted 1% in 2015 but it was still the third largest exporter across the globe.

Key Findings
- Price discounts and opportunities to purchase beer products online are considered to be prominent attributors for high consumption of beer in off-premise.
- The selection of specialty beers in supermarkets and the growth of small and micro-breweries has grown further.
- Brewers have introduced products with innovative features to gain consumer attention like including sensors in bottles which shows certain colors when an appropriate temperature for consumption is attained.
- The growing health and wellness trend among consumers has also shifted attention towards alcohol free products.
- Radler beer is popularly sought by consumers during summer.

Synopsis
Canadean’s Netherlands Beer Market Insights 2016 Report provides a complete overview of the Netherlands beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Netherlands beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Netherlands beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Netherlands beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Price: $9770.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Trends, Beer (in Beer & Cider)

By market: Netherlands (in Europe)


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