Netherlands Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176459

Pages: 120

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 9226.00

Report description

Product Synopsis
A detailed market research report on the Netherlands beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Netherlands beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Consumers have grown adventurous and a shift away from pilsner has become apparent with increasing interest in specialty beers slowly shaping the future Dutch market.

What are the key drivers behind recent market changes?
Brewers are trying their utmost to prevent a further decline through extensive and attractive, even aggressive, marketing campaigns.

What makes this report unique and essential to read?
The Netherlands Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Netherlands Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Alcohol free beer and specialty beers demonstrated positive growth in 2012, while an increased volume in premium and super premium beers was also observed.

Beer consumption will remain under pressure as the legal age for drinking beer in the Netherlands is set to increase from 16 to 18 years by 1 January 2014.

After the record year of 2011 there has still been notable growth in production for 2012 as brewers sought to expand their presence in the global markets.

Discussions in the Netherlands about the unfair price structures for pub owners compared to retailers when it comes to buying beer from the big brewers continued in 2012.

The government disassembled in April 2012 after the Party for Freedom (PVV) refused to agree on the proposed austerity measures. An election was called for September 2012, making this the fourth government ending prematurely before reaching the end of its mandate since 2002.

Key Highlights
Heineken finally gained total control of Asian Pacific Brewers after several years of offers and negotiations, while A-BInbev will acquire a strong foothold in the Latin American and Caribbean markets once its deal with GrupoModelo is finalized in 2013.

Flat growth was recorded for the majority of brands, and none of the market leaders showed any significant increase or decrease in market share during 2012, as the Netherlands beer market consolidates further.

The number of microbreweries has increased significantly in 2012, providing the beer market with a greater variety of specialty beers and fulfilling the consumer demand for this kind of beer.

Big brewers have begun to produce their beer in cans, thanks to newly developed preservation technology that inserts a protective foil layer inside the can which prevents beer from having the undesirable metallic after taste.

Both premium and super premium beers have demonstrated volume growth in 2012, in defiance of the current economic situation.

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
A-BINBEV BENELUX
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table -  A-Binbev Benelux Full Brand List, ABV%, Pack Type
Table – A-Binbev Benelux Brand Volumes, 2008-2012
BAVARIA NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Bavaria NV Full Brand List, ABV%, Pack Type
Table – Bavaria NV Brand Volumes, 2008-2012
GROLSCH
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Grolsch Full Brand List, ABV%, Pack Type
Table – Grolsch Trade Brand Volumes, 2008-2012
HEINEKEN NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table – Heineken NV Full Brand List, ABV%, Pack Type
Table – Heineken Brand Volumes, 2008-2012
SMALLER BREWERS
Alfa BrouwerijSchinnen 
B.S.B Raamsdonksveer
Brouwketel 's Hertogenbosch
BudelseBierbrouwrij
B.V. GulpenerBierbrouwerij
De Kikvorsch B.V. Deest
De LeeuwBierbrouwerij B.V. Valkenburg
LindeboomBierbrouwerij
TexelseBierbrouwerij
Small micro breweries
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
  

List of Tables
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
 Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Table 2.4 – Leading Distributors/Drinks Wholesalers, 2012
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups
Table 3.8B – Leading Beer Importers, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 9226.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Netherlands (in Europe)