Market research: Morocco (page 1 of 2)

34 reports found (page 1 of 2)

Title

Date published

Price


Soft Drinks in Morocco

Soft Drinks in Morocco

Soft drinks recorded healthy current value and volume growth over the review period, including in 2016. Changing lifestyles and spending habits, together with rapid urbanisation and health and wellnes...

March 2017

$2100.00


Hot Drinks in Morocco

Hot Drinks in Morocco

Hot drinks in Morocco continued to perform well in 2016. In current value growth terms, coffee remained the best performer within hot drinks, followed by tea and other hot drinks. A growing young popu...

March 2017

$2100.00


Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco

Alcoholic drinks in Morocco posted declines in total volume sales throughout the review period. The pace of decline in total volume sales increased from 2013, after a significant tax hike led alcoholi...

June 2017

$2100.00


RTD Tea in Morocco

RTD Tea in Morocco

RTD tea achieved strong current value and volume growth in 2016. It became more popular amongst the young population in the country in 2016, due to its wider availability. It targets middle- to high-i...

March 2017

$990.00


Beer in Morocco

Beer in Morocco

Beer continued to perform poorly in 2016, with total volume sales declining by 7%. This was partly due to the growing influence on consumer behaviour of government campaigns warning of the negative he...

June 2017

$990.00


Coffee in Morocco

Coffee in Morocco

The largely young and middle-aged population in the country continued to rapidly embrace Western lifestyles in 2016. This was mainly due to growing internet penetration, which led to more participatio...

March 2017

$990.00


Cider/Perry in Morocco

Cider/Perry in Morocco

Total cider/perry volume sales remained negligible in Morocco at the end of the review period. This was due to low consumer awareness and weak distribution of this product type....

June 2017

$990.00


Other Hot Drinks in Morocco

Other Hot Drinks in Morocco

Morocco continues to witness the effect of rising health-consciousness on all hot drinks, and chocolate-based flavoured powder drinks is no exception. Consumers demand healthier alternatives to high-c...

March 2017

$990.00


Tea in Morocco

Tea in Morocco

In 2016 the country witnessed an increase in overall health-consciousness among Moroccans. This is expected to have been due to various programmes and awareness campaigns by the Moroccan Ministry of H...

March 2017

$990.00


Wine in Morocco

Wine in Morocco

Total wine volume sales grew by 1% in 2016. While this was slightly slower than the corresponding CAGR for the entire review period, growth in inbound tourism in Morocco helped to ensure that the cate...

June 2017

$990.00


Spirits in Morocco

Spirits in Morocco

Political and economic stability helped to bolster on-trade spirits consumption in Morocco in 2016. These conditions made consumers more inclined to go out to on-trade establishments instead of drinki...

June 2017

$990.00


Rtds/High-Strength Premixes in Morocco

Rtds/High-Strength Premixes in Morocco

The niche status and poor performance of RTDs/high-strength premixes in 2016 were partly the result of low awareness of this product type among Moroccan consumers. At the same time, the category’s dev...

June 2017

$990.00


Concentrates in Morocco

Concentrates in Morocco

The obesity rate in Morocco is considered high compared with the global average. Therefore, the government is making efforts to increase health-consciousness in order to reduce spending on health issu...

March 2017

$990.00


Energy Drinks in Morocco

Energy Drinks in Morocco

In 2016 Moroccans were increasingly embracing Western lifestyles, including healthy eating and drinking habits. The authorisation of energy drinks in France had a very positive impact on the general o...

March 2017

$990.00


Juice in Morocco

Juice in Morocco

Over the course of the review period demand for juice in the country was positively impacted by the increasing number of Moroccan consumers who realised the value of leading healthier lifestyles, and ...

March 2017

$990.00


Better For You Beverages in Morocco

Better For You Beverages in Morocco

Reduced sugar cola carbonates dominates sales of better for you beverages in Morocco, accounting for 86% value share in 2015. This product area benefits from a young population, with Coca-Cola in part...

July 2016

$990.00


Fortified/Functional Beverages in Morocco

Fortified/Functional Beverages in Morocco

FF energy drinks remains a fairly small niche in terms of volume sales in Morocco, with this chiefly due to high prices. The product area carries a unit price around nine times the level of cola carbo...

July 2016

$990.00


Naturally Healthy Beverages in Morocco

Naturally Healthy Beverages in Morocco

Surging bottled water consumption drove sales growth for overall NH beverages in 2015 and throughout the review period. NH bottled water accounted for a dominant 54% value share in overall sales in th...

July 2016

$990.00


Bottled Water in Morocco

Bottled Water in Morocco

Increasingly, Moroccans are avoiding tap water due to its poor quality. Residents in all cities and communities constantly complain about the poor quality of the drinking water. It inspires little con...

March 2017

$990.00


Carbonates in Morocco

Carbonates in Morocco

Carbonates consumption continues to be slightly impacted by the rise of the health and wellness trend in the country, as a growing number of consumers consider carbonates as unhealthy drinks. Volume s...

March 2017

$990.00


Spirit Market in Morocco to 2021 - Market Size, Development,

Spirit Market in Morocco to 2021 - Market Size, Development, and Forecasts

The report Spirit Market in Morocco to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Morocco...

February 2017

$523.70


Juice Market in Morocco to 2021 - Market Size, Development,

Juice Market in Morocco to 2021 - Market Size, Development, and Forecasts

The report Juice Market in Morocco to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in Morocco....

February 2017

$523.70


Agro Juice Processing in Soft Drinks (Morocco)

Agro Juice Processing in Soft Drinks (Morocco)

Agro Juice Processing’s strategic direction is long term, and it intends to continue to offer high-quality and naturally healthy products to consumers through innovation and creativity....

March 2017

$150.00


Citruma SA in Soft Drinks (Morocco)

Citruma SA in Soft Drinks (Morocco)

Citruma’s strategic direction is to expand by buying new equipment, including new production lines. The company also will expand the Marrakech brand and enhance its distribution strategy. The business...

March 2017

$150.00


La Clé des Champs in Alcoholic Drinks (Morocco)

La Clé des Champs in Alcoholic Drinks (Morocco)

Chained drinks specialist retailer La Clé des Champs is not expected to expand its outlet coverage in Morocco through the opening of more Nicolas outlets. The company has been cautious in the past bec...

August 2016

$150.00


Les Eaux Minérales d'Oulmès in Soft Drinks (Morocco)

Les Eaux Minérales d'Oulmès in Soft Drinks (Morocco)

Les Eaux Minérales d’Oulmès’s strategic direction is to remain one of the leaders in soft drinks in Morocco through its very popular brands, such as Oulmès and Sidi Ali. The company implements a very ...

March 2017

$150.00


Groupe des Brasseries du Maroc SA in Soft Drinks (Morocco)

Groupe des Brasseries du Maroc SA in Soft Drinks (Morocco)

Groupe des Brasseries du Maroc has adopted a quality approach as a basis for continuous improvement. All industrial sites are certified ISO 9001 version 2000, or 22000, including food safety. In half ...

March 2017

$150.00


Aiguebelle SA in Hot Drinks (Morocco)

Aiguebelle SA in Hot Drinks (Morocco)

Aiguebelle SA seeks to strengthen its regional position in other hot drinks by expanding its distribution channels in the country, catering to both retail and foodservice....

March 2017

$150.00


Cafés Sahara in Hot Drinks (Morocco)

Cafés Sahara in Hot Drinks (Morocco)

Cafés Sahara aims to strengthen its position within coffee and tea by expanding its distribution network. It will focus on both the on-trade and the off-trade channels in order to drive volume sales a...

March 2017

$150.00


Les Celliers de Meknes in Alcoholic Drinks (Morocco)

Les Celliers de Meknes in Alcoholic Drinks (Morocco)

While Les Celliers de Meknes will continue working to strengthen its competitive position in Moroccan alcoholic drinks over the forecast period, it will also seek to expand its international presence ...

June 2017

$150.00


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