Market research: Morocco (page 1 of 2)

This report contains detailed forecasts and analysis for Morocco, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA C...

"Spirits Market in Morocco: Databook to 2017" is the result of Canadean’s extensive market research covering the Spirits market in Morocco. The report presents detailed historic and forecast data on ...

Direct selling is a very popular selling method in Morocco, particularly among women. Value sales grew by 12% in current terms in 2013 to reach Dh1.3 billion. Direct selling has expanded in rural area...

Value sales of grocery retailers grew by 4% in current terms in 2013, reaching Dh167 million. Key players such as Hyper and Marjane Holding implemented frequent in-store promotions during 2013 on groc...

Volume and value sales of online purchases were boosted by the increasing number of consumers having access to credit/debit cards and the internet....

Retail increased at a moderate growth in 2013 despite the economic slowdown, which began two years previously as a result of a decrease in activity in Europe, which is the country's chief economic par...

Vending is still a relatively-untapped category that offers strong opportunity development. The category witnessed moderate current value growth of 4% in current terms in 2013 to reach Dh158 million....

Business Monitor International's Morocco Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory b...

"Fortified Wine Market in Morocco: Databook to 2017" is the result of Canadean’s extensive market research covering the Fortified Wine market in Morocco. The report presents detailed historic and for...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

Morocco’s dire economic situation limited the performance of alcoholic drinks in 2012 as volume sales declined. There was a consensus among Moroccan consumers that, in order to save money, it was nece...

Despite various major factors inhibiting growth in the consumption of alcoholic drinks in Morocco during 2012, the category suffered from declining consumption, particularly among low-income demograph...

Bourchanin & Cie is likely to benefit from strong growth of Moroccan consumers’ increased aspirational and westernised consumption patterns during the forecast period. However, the future for the comp...

During the forecast period, Drinks SARL aims to diversify its product range to cover as many different alcoholic drinks categories as possible. Thus, in order to satisfy its customers, the company is ...

At the end of the review period, Groupe des Brasseries du Maroc SA was concerned mainly with managing the effects of the introduction of higher taxes on its products during 2010 and 2012 and the likel...

La Clé des Champs’ owner, Groupe des Brasseries du Maroc, was seeking to further reduce its costs at the start of the forecast period and the company is thus likely to be reluctant to invest in outlet...

Les Celliers de Meknes is expected to continue benefiting from its strong reputation for quality in wine and its very wide product range. During the early stages of the forecast period, the company is...

Since the appearance of RTDs/high-strength premixes in Morocco in 2003, the category has been completely dominated by the Smirnoff Ice spirit-based RTDs brand, which remains the only brand available i...

Sales of spirits in Morocco were negatively affected towards the end of the review period by increases levied in interior consumption tax during 2010 and again in 2012. In addition to these tax increa...

The positive growth recorded by wine over the review period continued into 2012. Wine is popular as a lifestyle drink in Morocco and the unstable economic conditions and the decline of Morocco’s trade...

Despite the economic slowdown that has affected Moroccans’ purchasing power, health and wellness has not suffered negative growth. Rising sales of health and wellness have been possible thanks to vari...

2012 represented a new era for Bottled water in Morocco, as leading players adjusted their strategies and geared up their marketing and communication activities to emphasise not only the health and na...

Bourchanin & Cie will continue to focus mainly on alcoholic drinks during the forecast period. The company proved unsuccessful in innovation in liquid concentrates during the review period and is thus...

Despite Increasing health consciousness among consumers, the carbonates category continues to grow both in volume and value terms. Although the soft drinks industry is witnessing a shift in share from...

Citruma SA is expected to focus on expanding its production during the forecast period. The company will continue to seek new farms. Given the dynamism seen in nectars and not from concentrate 100% ju...

Conserves Nora SA will continue diversifying its offer to expand its presence in all juice categories and also by introducing products into different price segments to target all consumer Income group...

Cooperative COPAG will seek to consolidate its position by further investing in new product developments, such as focusing on health issues in order to keep abreast of the growing health and wellness ...

The economic recession in European countries has negatively affected Moroccan export of oranges. This later shifted towards local markets where consumers benefited from lower prices of the raw oranges...

Les Eaux Minérales d’Oulmès will focus on its prIncipal activity, which is bottled water. The company is expected to benefit strongly from dynamic growth in bottled water during the forecast period, w...

The company plans to launch new products over the forecast period as well as expand its own existing product range in order to keep up with the competition....