Mocca Negra Zrt in Hot Drinks (Hungary)

Mocca Negra Zrt in Hot Drinks (Hungary)

Published: January 2017
Publisher: Euromonitor International
Product ref: 272949
Pages: 2
Format: PDF
Delivery: Immediate download

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The domestic player Mocca Negra aims to develop its product portfolio and extend its mainstream Bravos brand into the premium segment. The company is positioning Bravos as an affordably-priced high-quality fresh coffee brand in both the off-trade and foodservice channels. Mocca Negra intends to use the repositioning Bravos and intensive below-the-line marketing to grow consumer confidence and brand recognition and expand its share in fresh coffee.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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Related research categories

By sector: Hot drinks, General drinks

By market: Hungary (in Europe)


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