Macks Ølbryggeri AS in Alcoholic Drinks (Norway)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176026

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

With overall volume sales of beer in decline, Mack’s Ølbryggeri AS invests heavily in positioning its brand as something different from the others. In an environment where advertising of alcoholic drinks is totally banned, Macks Ølbryggeri has managed to carve a niche as a daring and different brand targeted at a younger demographic. The company leverages its location in the Arctic Circle and promotes its brand through creative ad campaigns and sponsorship.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Macks Ølbryggeri AS: Key Facts
Summary 2 Macks Ølbryggeri AS: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Macks Ølbryggeri AS: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: General alcohol, General drinks

By market: American Samoa (in Oceania), Norway (in Europe)