Liquid Water Enhancers 2014 Report

Liquid Water Enhancers 2014 Report

Published: February 2014
Publisher: Zenith International
Product ref: 200666
Pages: 86
Format: PDF
Delivery: By product vendor

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Price: $4351.00

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Pocket-sized packs of super-concentrated syrups did not exist until Kraft Foods Group introduced MiO Liquid Water Enhancers in March 2011. By the end of 2013, the US market alone was worth $412 million, with dedicated fixtures in many stores.

Zenith’s Liquid Water Enhancers 2014 Report examines the origins and quick rise of the liquid water enhancers category, highlighting its potential for expansion into key global markets.

The report provides an in-depth look at the liquid water enhancers category in the US, and provides detailed market level insights for each of several potential markets, offering a broad overview of possible strategies for market entry.

What this report covers

The current state of the liquid water enhancers market: in-depth look at the market in the US, as this is the only market where the category has grown to a level of maturity. Emergence, products in market, market drivers, consumers, consumption volume and consumption value.

International opportunity market assessment: an in-depth look at the five countries that offer the greatest prospect for liquid water enhancers, identified using a sophisticated benchmarking exercise. Macroeconomic overview, beverage consumption forecasts by category, market insights, and recommendations for market entry.

10 liquid water enhancer brand profiles: overview of brand, company, markets, value sales (2013), volume sales (2013), pack formats, price, product description, variants, positioning, marketing, ingredients, distribution/placement.


Price: $4351.00

Don't worry. No payment is taken yet

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By sector: Water

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