Lidl France in Retailing (France)
Lidl has to improve its image in terms of the quality of its products: The issue with contaminated steaks in 2011 created problems for its image and the company was still trying to improve its reputation in 2012. In terms of outlet numbers, Lidl continues to drive the market of discounters and with its 1,640 stores in France it started become as close to consumers as convenience stores. But unlike convenience stores, the prices in Lidl stay very attractive – on the level of hypermarkets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Lidl France: Key Facts
Summary 2 Lidl France: Operational Indicators
Summary 3 Lidl France: Private Label Portfolio
Summary 4 Lidl France: Competitive Position 2012
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