Lerum Fabrikker AS in Soft Drinks (Norway)
Lerum Fabrikker was the leading player in liquid concentrates throughout the review period. The company produces and distributes a large variety of concentrates but also fruit/vegetable juice. In 2011, the focus was on promoting reduced sugar liquid concentrates, improving packaging and renewing its brand image. The increased focus on reduced sugar alternatives is highly likely to continue over the forecast period to meet the rising demand for healthier drinks.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
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Table of contentsStrategic Direction
Summary 1 Lerum Fabrikker AS: Key Facts
Summary 2 Lerum Fabrikker AS: Operational Indicators
Summary 3 Lerum Fabrikker AS: Competitive Position 2012
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