Kooksoondang Brewery Co Ltd in Alcoholic Drinks (South Korea)

Published: October 2013

Publisher: Euromonitor Plc

Product ref: 183218

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

As the sales volume of Yakju continues to decline and sales of Takju also begin to fall in 2012, Kooksoondang Brewery Co Ltd is expected to focus on developing new products in both premium and economy segments of the traditional spirits market. As a part of these efforts, the company launched iCing, a new flavoured sparkling takju, with lower alcohol content of 4% and added grapefruit juice, targeting younger consumer groups, in 2012.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kooksoondang Brewery Co Ltd: Key Facts
Summary 2 Kooksoondang Brewery Co Ltd: Operational Indicators
Company Background
Summary 3 Koosoondang Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Kooksoondang Brewery Co Ltd: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: General alcohol, General drinks

By market: South Korea (in Asia)