Kookje Food Co in Hot Drinks (South Korea)

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 180008

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

The company image of economy level products has a negative effect on green tea where premium products are popular. However, the company is not changing its brand image as its strategy remains in categories where economic image can have a positive effect such as in instant tea. Also, the company has the image of leading traditional tea manufacturer at economy-price level.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kookje Food Co: Key Facts
Company Background
Summary 2 Kookje Food Co: Production Statistics 2012
Competitive Positioning
Summary 3 Kookje Food Co: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: South Korea (in Asia)