Market research: Kenya (page 1 of 2)

34 reports found (page 1 of 2)

Title

Date published

Price


Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumi...

August 2017

$2100.00


Hot Drinks in Kenya

Hot Drinks in Kenya

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffe...

March 2018

$2100.00


Soft Drinks in Kenya

Soft Drinks in Kenya

Soft drinks volume sales growth remained steady in 2017 as consumers became more health-conscious. Kenyans have become more aware of both the high sugar content in many soft drinks and the impact of a...

March 2018

$2100.00


Tea in Kenya

Tea in Kenya

Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious,...

March 2018

$990.00


Juice in Kenya

Juice in Kenya

Manufacturers are heavily focusing their packaging and marketing and advertising activities on children, who tend to nag their parents to buy these products. However, there are suggestions that modera...

March 2018

$990.00


Other Hot Drinks in Kenya

Other Hot Drinks in Kenya

In 2017, manufacturers sought to target lower-income households by offering their products in smaller pack sizes, largely for sale in dukas in less urbanised areas. Nestlé, for example, offered its Mi...

March 2018

$990.00


Drinking Milk Products in Kenya

Drinking Milk Products in Kenya

Over the review period, manufacturers focused on elongating the shelf life of fresh milk, taking into consideration that target consumers lack refrigerators in their homes, as well as the fluctuating ...

August 2017

$990.00


Other Dairy in Kenya

Other Dairy in Kenya

The availability and use of other dairy is negligible in Kenya. Euromonitor International's Other Dairy in Kenya report offers a comprehensive guide to the size and shape of the market at a national ...

August 2017

$990.00


Yoghurt and Sour Milk Products in Kenya

Yoghurt and Sour Milk Products in Kenya

In 2017, new products were launched and existing products repackaged in appealing packaging, all aimed at growing category share. Heightened competition, with experiential marketing conducted in moder...

August 2017

$990.00


RTD Coffee in Kenya

RTD Coffee in Kenya

There were no measurable sales of RTD coffee in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


RTD Tea in Kenya

RTD Tea in Kenya

There were no measurable sales of RTD tea in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


Sports Drinks in Kenya

Sports Drinks in Kenya

There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


Bottled Water in Kenya

Bottled Water in Kenya

Young millennials in Kenya are demanding bottled water in more stylish packaging. Nero Water, for example, caters for these consumers by offering unique designs and focusing on powerful branding and s...

March 2018

$990.00


Carbonates in Kenya

Carbonates in Kenya

The main story in carbonates in 2017 was Coca-Cola East & Central Africa Division’s July acquisition of Equator Bottlers, Kenya’s third largest franchise bottler, in a transaction the company said mad...

March 2018

$990.00


Coffee in Kenya

Coffee in Kenya

Urban millennials are the main drivers of a trend which is seeing traditional tea drinkers convert to coffee, with the latter being viewed as a lifestyle drink. Coffee houses are becoming fashionable ...

March 2018

$990.00


Concentrates in Kenya

Concentrates in Kenya

Kenyan consumers are becoming more sophisticated and are thus demanding new flavours of concentrates. Quencher and Savannah juice concentrates are the leading brands in the category, with their respec...

March 2018

$990.00


Energy Drinks in Kenya

Energy Drinks in Kenya

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy d...

March 2018

$990.00


Beer in Kenya

Beer in Kenya

Rising disposable incomes, coupled with growth in the young adult population (attaining the minimum age allowed for alcohol consumption) and the increased penetration of low-cost beer promoted volume ...

August 2017

$990.00


Cider/Perry in Kenya

Cider/Perry in Kenya

The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in...

August 2017

$990.00


Rtds/High-Strength Premixes in Kenya

Rtds/High-Strength Premixes in Kenya

Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supporte...

August 2017

$990.00


Spirits in Kenya

Spirits in Kenya

The increasing penetration of low-cost brands had a positive impact of volume sales of spirits in 2016. In addition, increasing demand for alcoholic drinks in Kenya as a result of the growing populati...

August 2017

$990.00


Wine in Kenya

Wine in Kenya

Urbanisation, greater product availability due to the expansion of bars and other entertainment premises, particularly in the urban areas, and the growing population of alcohol consumers boosted sales...

August 2017

$990.00


Sports Nutrition in Kenya

Sports Nutrition in Kenya

The rise in the number of gym subscriptions in Kenya, partly due to their offering to employees by corporate organisations, as well as their affordability with the increase in gyms in urban residentia...

October 2017

$990.00


Dairy Product Market in Kenya to 2021

Dairy Product Market in Kenya to 2021

The report Dairy Product Market in Kenya to 2021 offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in Kenya....

August 2017

$577.08


Milk and Cream Market in Kenya to 2021

Milk and Cream Market in Kenya to 2021

The report Milk and Cream Market in Kenya to 2021 offers the most up-to-date industry data on the actual market situation, and future outlook for milk and cream in Kenya....

August 2017

$577.08


Coffee Market in Kenya to 2022 • Market Size, Development, a

Coffee Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Coffee Market in Kenya to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Kenya. The research includes historic market ...

January 2018

$589.14


Tea Market in Kenya to 2022 • Market Size, Development, and

Tea Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Tea Market in Kenya to 2022 • Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Kenya. T...

January 2018

$589.14


Yeast Market in Kenya to 2022 • Market Size, Development, an

Yeast Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Yeast Market in Kenya to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for yeasts in Kenya. The research includes historic market d...

January 2018

$589.14


Coffee Market in Kenya to 2021 - Market Size, Development, a

Coffee Market in Kenya to 2021 - Market Size, Development, and Forecasts

The industry report Coffee Market in Kenya to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Kenya. The research includes historic market ...

July 2017

$557.74


Tea Market in Kenya to 2021 - Market Size, Development, and

Tea Market in Kenya to 2021 - Market Size, Development, and Forecasts

The industry report Tea Market in Kenya to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Kenya. T...

July 2017

$557.74


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