Market research: Kenya

23 reports found

Title

Date published

Price


Kenya - ISA Country Report

Kenya - ISA Country Report

This report contains detailed forecasts and analysis for Kenya, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis....

November 2018

$99.00


Beer in Kenya

Beer in Kenya

In October 2016, brewer Anheuser-Busch InBev completed the USD100 billion acquisition of SABMiller. They have products retailing in the Kenyan market in imported mid-priced and premium lager. Through ...

June 2018

$990.00


Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

Economic growth in the last year was slow, characterised by a difficult trading environment in Kenya, caused by the two general elections. This led to moderate total volume growth for alcoholic drinks...

June 2018

$2100.00


Rtds/High-Strength Premixes in Kenya

Rtds/High-Strength Premixes in Kenya

In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands ...

June 2018

$990.00


Spirits in Kenya

Spirits in Kenya

There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsi...

June 2018

$990.00


Cider/Perry in Kenya

Cider/Perry in Kenya

In October 2016, East African Breweries launched Tusker Cider, which is a drink made from fermented apples and pears. This drink was launched to take advantage of the burgeoning group of affluent mill...

June 2018

$990.00


Wine in Kenya

Wine in Kenya

There has been a surge in the number of shopping centres in Kenya, such as The Hub Karen Mall, Two Rivers Mall and Garden City. These shopping centres usually boast a wide array of restaurants caterin...

June 2018

$990.00


Tea in Kenya

Tea in Kenya

Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious,...

March 2018

$990.00


Other Hot Drinks in Kenya

Other Hot Drinks in Kenya

In 2017, manufacturers sought to target lower-income households by offering their products in smaller pack sizes, largely for sale in dukas in less urbanised areas. Nestlé, for example, offered its Mi...

March 2018

$990.00


Juice in Kenya

Juice in Kenya

Manufacturers are heavily focusing their packaging and marketing and advertising activities on children, who tend to nag their parents to buy these products. However, there are suggestions that modera...

March 2018

$990.00


Bottled Water in Kenya

Bottled Water in Kenya

Young millennials in Kenya are demanding bottled water in more stylish packaging. Nero Water, for example, caters for these consumers by offering unique designs and focusing on powerful branding and s...

March 2018

$990.00


Energy Drinks in Kenya

Energy Drinks in Kenya

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy d...

March 2018

$990.00


Hot Drinks in Kenya

Hot Drinks in Kenya

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffe...

March 2018

$2100.00


Carbonates in Kenya

Carbonates in Kenya

The main story in carbonates in 2017 was Coca-Cola East & Central Africa Division’s July acquisition of Equator Bottlers, Kenya’s third largest franchise bottler, in a transaction the company said mad...

March 2018

$990.00


Coffee in Kenya

Coffee in Kenya

Urban millennials are the main drivers of a trend which is seeing traditional tea drinkers convert to coffee, with the latter being viewed as a lifestyle drink. Coffee houses are becoming fashionable ...

March 2018

$990.00


Concentrates in Kenya

Concentrates in Kenya

Kenyan consumers are becoming more sophisticated and are thus demanding new flavours of concentrates. Quencher and Savannah juice concentrates are the leading brands in the category, with their respec...

March 2018

$990.00


Sports Drinks in Kenya

Sports Drinks in Kenya

There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


RTD Tea in Kenya

RTD Tea in Kenya

There were no measurable sales of RTD tea in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


RTD Coffee in Kenya

RTD Coffee in Kenya

There were no measurable sales of RTD coffee in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

March 2018

$990.00


Soft Drinks in Kenya

Soft Drinks in Kenya

Soft drinks volume sales growth remained steady in 2017 as consumers became more health-conscious. Kenyans have become more aware of both the high sugar content in many soft drinks and the impact of a...

March 2018

$2100.00


Yeast Market in Kenya to 2022 • Market Size, Development, an

Yeast Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Yeast Market in Kenya to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for yeasts in Kenya. The research includes historic market d...

January 2018

$589.14


Coffee Market in Kenya to 2022 • Market Size, Development, a

Coffee Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Coffee Market in Kenya to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Kenya. The research includes historic market ...

January 2018

$589.14


Tea Market in Kenya to 2022 • Market Size, Development, and

Tea Market in Kenya to 2022 • Market Size, Development, and Forecasts

The industry report Tea Market in Kenya to 2022 • Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Kenya. T...

January 2018

$589.14


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