Market research: Kazakhstan

Title

Date published

Price

Alcoholic Drinks in Kazakhstan

Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are ma...

June 2018

$2100.00

Rtds/High-Strength Premixes in Kazakhstan

Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcoho...

June 2018

$990.00

Spirits in Kazakhstan

Over the review period, the general performance of spirits has been marked by a very definite downward trend. This is attributed to a combination of adverse factors, namely weak post-crisis economic c...

June 2018

$990.00

Wine in Kazakhstan

In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on par...

June 2018

$990.00

Beer in Kazakhstan

In 2017, the main factor behind overall category growth was the upsurge in sales of draught beer. Driven by deteriorating economic conditions and demand for accessibility, the development of draught b...

June 2018

$990.00

Kazakhstan - ISA Country Report

Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA C...

May 2018

$99.00

Bottled Water in Kazakhstan

In Kazakhstan, tap water quality is poor in many areas, therefore consumers rely on bottled water or purified water from special filters. This leads to strong sales of family formats of 5-20 litres. H...

March 2018

$990.00

Concentrates in Kazakhstan

The product range, as well as the variety of flavours in concentrates, remains at a low level in Kazakhstan. The most popular concentrates in Kazakhstan have fruit and berry flavours. The introduction...

March 2018

$990.00

Carbonates in Kazakhstan

Due to the fact that the purchasing power of most consumers is not very high, they tend to save money. Therefore, carbonates records high volume sales, as they are considered a tasty and cheap soft dr...

March 2018

$990.00

Energy Drinks in Kazakhstan

Initially, energy drinks in Kazakhstan were considered as very expensive by ordinary consumers. However, there has been an increase in the number of domestic brands offer energy drinks in the economy ...

March 2018

$990.00

Juice in Kazakhstan

Juice is still considered as expensive soft drink by the majority of consumers in Kazakhstan. Therefore, in 2017, the category recorded a negative performance in volume terms....

March 2018

$990.00

RTD Tea in Kazakhstan

RTD tea has low awareness among consumers in Kazakhstan. Higher unit prices than for carbonates hamper sales. RTD is also a highly season-dependent drink, and requires marketing investment to create g...

March 2018

$990.00

Soft Drinks in Kazakhstan

In 2017, soft drinks saw moderate positive dynamics in volume and value terms. In 2017, volume growth in soft drinks accelerated slightly compared with 2016, when the market was almost stagnant. With ...

March 2018

$2100.00

Hot Drinks in Kazakhstan

In 2017, the volume consumption of tea was the highest among hot drinks in Kazakhstan. The reason for this is that tea, especially black tea, is the most traditional and preferred hot drink that is co...

February 2018

$2100.00

Tea in Kazakhstan

In Kazakhstan, tea is the most popular and traditional hot drink, consumed by people of all ages and financial abilities, throughout the day. It is less exposed to economic change. There is a percepti...

February 2018

$990.00

Coffee in Kazakhstan

Instant coffee dominates volume and value sales of coffee, because Kazakhstanis find it affordable and convenient to prepare. In 2017, as price was important to most consumers, instant coffee benefite...

February 2018

$990.00

Other Hot Drinks in Kazakhstan

In Kazakhstan, other hot drinks is represented only by chocolate-based flavoured powder drinks. It is small and undeveloped. The limited range of brands and products and the high prices have an impact...

February 2018

$990.00

Yeast Market in Kazakhstan to 2022 • Market Size, Development, and Forecasts

The industry report Yeast Market in Kazakhstan to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for yeasts in Kazakhstan. The research includes histori...

January 2018

$589.14

Tea Market in Kazakhstan to 2022 • Market Size, Development, and Forecasts

The industry report Tea Market in Kazakhstan to 2022 • Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Kaz...

January 2018

$589.14

Coffee Market in Kazakhstan to 2022 • Market Size, Development, and Forecasts

The industry report Coffee Market in Kazakhstan to 2022 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Kazakhstan. The research includes histor...

January 2018

$589.14

Wine Market in Kazakhstan to 2022 • Market Size, Development, and Forecasts

The report Wine Market in Kazakhstan to 2021 • Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines in Kazakhst...

January 2018

$589.14

Sports Nutrition in Kazakhstan

Initially, sports nutrition in Kazakhstan was considered a premium area, with such products mainly being consumed by people with high disposable incomes, usually from large cities and towns. In additi...

October 2017

$990.00