Kaufland kd in Retailing (Croatia)

Published: April 2013

Publisher: Euromonitor Plc

Product ref: 169483

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Schwarz Group owns Kaufland and Lidl, which are positioned as soft and hard discounters, respectively. However, Euromonitor International defines Kaufland as a hypermarket player, as the number of shelf units is high and the share of private label is still low. Overall strategy of Kaufland is expansion through lowest prices in the market, and it currently pays out for the company.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kaufland kd: Key Facts
Summary 2 Kaufland kd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Kaufland kd: Private Label Portfolio
Competitive Positioning
Summary 4 Kaufland kd: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Retail (in Off-trade)

By market: Croatia (in Europe)