Kafea SA in Hot Drinks (Greece)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175236

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Kafea will continue to focus on its flagship Illy brand, with its activities targeting the off-trade channel in order to boost its share and balance the losses in revenue from the poor performance of the on-trade channel. Given its recent launch of ‘Illy at the office’, the company also aims to focus on the corporate market and boost revenues from vending.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Kafea SA: Key Facts
Summary 2 Kafea SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Kafea SA: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Greece (in Europe), Saudi Arabia (in Asia)