Italy: Online Retailing Summary & Forecasts to 2023

Italy: Online Retailing Summary & Forecasts to 2023

Published: December 2019
Publisher: GlobalData
Product ref: 313757
Pages: 78
Format: PDF
Delivery: Immediate download

Forward this to a colleague

Price: $1500.00

Don't worry. No payment is taken yet


“Italy: Online Retailing Summary & Forecasts to 2023” report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Italy. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments.

The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories)

The demand for online retail has improved in recent years, with the market rising from €5.5 billion in 2013 to €15.5 billion in 2018 and is forecast to reach €34.9 billion in 2023 growing at a CAGR of 17.6%. All sectors registered double-digit growth between 2013-18, riding on increased demand for online retail products, retailer investment and rising internet penetration


• Retailer initiatives and constant improvements in service draw more customers online
• Innovative marketing and value driven services help online retail sustain double digit CAGR
• Despite poor consumer confidence in an ailing economy, online maintains its high growth
• Low penetration, hectic lifestyles and logistics improvements aid grocery outperformance
• Online pureplays make up 20.1% of the top 20’s 34.8% share of online market

Reasons to buy

• Gain comprehensive knowledge on 26 product categories in Italy, online retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
• Investigate current and forecast online trends in each category to identify the best opportunities to exploit
• Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behaviour
• Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2013, with forecasts until 2023

Price: $1500.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Retail (in Off-trade)

By market: Italy (in Europe)

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

2 + 7 =

Forgot your password?