Instituto Botánico La Selva SRL in Hot Drinks (Uruguay)
Instituto Botánico La Selva SRL is a company that follows a relatively dynamic strategy, as it continues to add new fruit/herbal tea products every year and exploits new product lines (such as homeopathic remedies). It aims to improve its position through this policy in the domestic tea and other plant-based hot drinks (yerba mate) categories, while remaining the largest Uruguayan exporter of herbal/traditional medicinal tea.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
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Table of contentsStrategic Direction
Summary 1 La Selva: Key Facts
Summary 2 Instituto Botánico La Selva SRL: Competitive Position 2012
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