Industrias San Miguel del Caribe SA in Soft Drinks (Dominican Republic)
Industrias San Miguel del Caribe SA is in the process of orientating its operations for further expansion over the forecast period. After successfully capturing share in carbonates with its Kola Real brand, Industrias San Miguel del Caribe introduced its first still bottled water product in 2011, in the form of the brand Cool Heaven. Given limited shelf space and fierce competition, the company is expected to bolster its marketing of the new brand over the forecast period.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Industrias San Miguel del Caribe SA: Key Facts
Summary 2 Industrias San Miguel del Caribe SA: Competitive Position 2012
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