I LOHAS - Success Case Study

I LOHAS - Success Case Study

Published: November 2020
Publisher: GlobalData
Product ref: 318839
Pages: 17
Format: PDF
Delivery: Immediate download

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Summary

I LOHAS, founded in Japan in 2009, has become one of the most popular flavored water brands in the country. It is working on developing bottles with a reduced environmental impact.

I LOHAS, a Japanese flavored water and mineral water owned by The Coca-Cola Company, has become one of the most popular flavored water brands in Japan through its localized ingredient sourcing, product innovation, eco-friendly packaging, and effective social media marketing campaign.

Scope

• By sourcing mineral water from local springs, I LOHAS tapped into the strong localism trend among Japanese consumers, which is expected to gain more traction in the light of the COVID-19 pandemic.
• ILOHAS rolled out sugar-free drinks that have found favor among health-conscious consumers.
• The distinctively lightweight and easy-to-recycle packaging has helped the brand stand out, and endowed an eco-friendly halo to the brand.
• By understanding the wants of social media users, the company was able to optimize its marketing campaigns on Twitter, and generate a high number of retweets for posts on its official Twitter handle.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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