Market research: Hungary

161 reports found (page 6 of 6)

Title

Date published

Price


Szentkirályi Ásványvíz Kft in Soft Drinks (Hungary)

Szentkirályi Ásványvíz Kft in Soft Drinks (Hungary)

As its two main categories of bottled water and RTD tea are being threatened by private label brands, the main aim of the company is to retain its leading position and gain share by offering new, inno...

June 2013

$150.00


Magyarvíz Kft in Soft Drinks (Hungary)

Magyarvíz Kft in Soft Drinks (Hungary)

Magyarvíz Kft has doubled its production capacity from 2008 to 2012 and will continue to invest in innovation over the next few years, especially focusing on environmentally-friendly innovation to red...

June 2013

$150.00


Bomba! Energy Drink Kft in Soft Drinks (Hungary)

Bomba! Energy Drink Kft in Soft Drinks (Hungary)

The company is expected to focus on product development and to gain share from international brands by continuing to heavily advertise its products. Its main strategy is to offer a good-quality fashio...

June 2013

$150.00


Szobi Italgyártó Kft in Soft Drinks (Hungary)

Szobi Italgyártó Kft in Soft Drinks (Hungary)

The company is entering into the juices category in addition to its core business of liquid concentrates. Szobi Italgyártó Kft sources most of the ingredients necessary for production from local farme...

June 2013

$150.00


Carbonates in Hungary

Carbonates in Hungary

The decline in volume sales of carbonates continued in 2012. This can be attributed to increasing health awareness and consumers opting for cheaper alternatives such as concentrates and bottled water....

June 2013

$990.00


Concentrates in Hungary

Concentrates in Hungary

In 2012, concentrates recorded positive growth in both volume and value terms as both formats, liquid and powder, are good alternatives to carbonates, fruit/vegetable juice and RTD tea thanks to their...

June 2013

$990.00


Bottled Water in Hungary

Bottled Water in Hungary

Bottled water remains very popular in Hungary, not only during the summer but all year round, thanks to its low price compared with other soft drinks. Although flavoured bottled water grew in populari...

June 2013

$990.00


Buszesz Zrt in Soft Drinks (Hungary)

Buszesz Zrt in Soft Drinks (Hungary)

The main aim of the company is to gain share, particularly in energy drinks, by offering high-quality products at lower prices to compete with major brands on the market....

June 2013

$150.00


RTD Tea in Hungary

RTD Tea in Hungary

RTD tea is amongst the most dynamic categories in soft drinks in terms of value and volume sales. RTD tea brands are welcomed on the market as consumers are always looking for drinks with some health ...

June 2013

$990.00


RTD Coffee in Hungary

RTD Coffee in Hungary

RTD coffee tends to lose its appeal as cafés also offer coffee-on-the-go. Forecourt retailers brew fresh coffees and vending machines operate 24 hours a day with similar products. RTD coffees are also...

June 2013

$990.00


Sports and Energy Drinks in Hungary

Sports and Energy Drinks in Hungary

The category witnesses strong price competition. As consumers look for cheap products, the switching and trying of various brands is higher than before when consumers stuck to their preferred products...

June 2013

$990.00


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