Heineken: Coronavirus (COVID-19) Company Impact

Heineken: Coronavirus (COVID-19) Company Impact

Published: May 2020
Publisher: GlobalData
Product ref: 316129
Pages: 14
Format: PDF
Delivery: By product vendor

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Heineken: Coronavirus (COVID-19) Company Impact reports key findings as of May 7, 2020 based on market analysis and brand diversification by industry and geography.

GlobalData's market forecasts show that the alcoholic beverage market will be adversely hit by COVID-19. However, Heineken has a strong brand portfolio, possibly creating resilience. Consumers tend to opt for the brands that they are familiar with, particularly at times of uncertainty. The company's decision to continue to pay its suppliers and not lay off employees will ensure high morale, which will benefit the brand once the market recovers. Also, its strong innovation capabilities should contribute to its recovery.


• COVID-19 will negatively impact Heineken's business, owing to its significant exposure to West European markets.
• Closure of retail and production facilities impacts sales of alcoholic beverages.
• Beer growth has slowed down across all continents and the ongoing crisis is likely to worsen its growth prospects in the future.

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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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