Market research: Guatemala

24 reports found

Title

Date published

Price


Guatemala - ISA Country Report

Guatemala - ISA Country Report

Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA C...

May 2018

$99.00


Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala

Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Cervecería Centroamericana will seek to strengthen its competitive positions in beer and RTDs/high-strength premixes by developing new products and stepping up promotional su...

June 2017

$150.00


Distribuidora Marte SA in Alcoholic Drinks (Guatemala)

Distribuidora Marte SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Distribuidora Marte will continue to expand the assortment of international alcoholic drinks brands for which it is the exclusive importer and distributor in Guatemala. In pa...

June 2017

$150.00


Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Gu

Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Industrias Licoreras de Guatemala SA (ILG) will work to strengthen its leading positions in Guatemalan spirits and RTDs/high-strength premixes by introducing new products, ex...

June 2017

$150.00


Rtds/High-Strength Premixes in Guatemala

Rtds/High-Strength Premixes in Guatemala

Ever since the beer price war began in Guatemala in 2010 and prices dropped considerably, alcoholic drinks changed in the country: consumers began to switch from drinking spirits to drinking beers. RT...

June 2017

$990.00


Spirits in Guatemala

Spirits in Guatemala

Spirits is beginning to recuperate from the beer price war that has deeply affected it. The low prices of beer have had a negative impact on spirits, since consumers have begun to switch from drinking...

June 2017

$990.00


Wine in Guatemala

Wine in Guatemala

Wine is not a traditional product in Guatemala, since the lack of domestic production makes it an imported product. Consumers, in the majority, are urban middle- to upper-class consumers with higher d...

June 2017

$990.00


Drinking Milk Products in Guatemala

Drinking Milk Products in Guatemala

In Guatemala, there are some brands positioned as milk that are generating controversy because they are not 100% milk, but actually “combined dairy products”, also called dairy formulas. This means th...

September 2017

$990.00


Other Dairy in Guatemala

Other Dairy in Guatemala

Other dairy is a mature category that has not showed a great deal of innovation or activity from participating brands. Cream is the most important product within the category, accounting for a 60% val...

September 2017

$990.00


Yoghurt and Sour Milk Products in Guatemala

Yoghurt and Sour Milk Products in Guatemala

Yoghurt is not a traditional product in Guatemala, but its health benefits and wide variety of products, flavours, packages and sizes are resulting in it becoming a staple product among Guatemalans, m...

September 2017

$990.00


Tea in Guatemala

Tea in Guatemala

Of all the hot drinks categories in Guatemala, tea remained the smallest in 2017. Tea is consumed in the country but most people continue to use natural ingredients to prepare herbal teas at home rath...

March 2018

$990.00


Bottled Water in Guatemala

Bottled Water in Guatemala

Bottled water is a category which usually shows a constant volume growth rate, mainly related to population growth in Guatemala, as it is a very mature category. The quality of municipal water is not ...

March 2018

$990.00


Carbonates in Guatemala

Carbonates in Guatemala

In 2017, carbonates continued to show activity and new product launches, which allowed it to register healthy growth. One of the most innovative new product launches was by Pepsicola Interamericana de...

March 2018

$990.00


Concentrates in Guatemala

Concentrates in Guatemala

Both liquid and powder concentrates have a strong penetration in Guatemala and are considered mature categories. Innovation usually consists of new flavours, whereby brands such as Yus launch differen...

March 2018

$990.00


Energy Drinks in Guatemala

Energy Drinks in Guatemala

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these...

March 2018

$990.00


Juice in Guatemala

Juice in Guatemala

Juice is a mature category in Guatemala, which mainly relies on strong distribution and low unit prices in order to maintain its large consumer base. Most consumers are in the middle and at the lower-...

March 2018

$990.00


RTD Coffee in Guatemala

RTD Coffee in Guatemala

Guatemala has a strong tradition of (hot) coffee-drinking, and many people consume it on a daily basis. Cold coffee, however, could be considered a new product, as there is no tradition of drinking co...

March 2018

$990.00


RTD Tea in Guatemala

RTD Tea in Guatemala

In the review period RTD tea was one of the most dynamic categories in soft drinks in Guatemala, and registered double-digit growth rates in off-trade current value and volume terms. However, the cate...

March 2018

$990.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contai...

March 2018

$990.00


Beer in Guatemala

Beer in Guatemala

Beer was a very active category in the review period in Guatemala, mainly from prices dropping due to a beer price war that was seen in 2012-2015. The reduction in prices has allowed the consumer base...

June 2017

$990.00


Alcoholic Drinks in Guatemala

Alcoholic Drinks in Guatemala

Alcoholic drinks registered a positive performance in both total volume and current total value terms in 2016. Lifestyle trends had an important impact on 2016 growth: as disposable incomes grow, cons...

June 2017

$2100.00


Soft Drinks in Guatemala

Soft Drinks in Guatemala

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower econom...

March 2018

$2100.00


Hot Drinks in Guatemala

Hot Drinks in Guatemala

In 2017, premiumisation was a significant growth driver in hot drinks, with consumer knowledge and sophistication continuing to increase, primarily in the coffee and tea categories. In addition, the o...

March 2018

$2100.00


Guatemala Beer and Cider Market Insights 2017

Guatemala Beer and Cider Market Insights 2017

GlobalData’s Guatemala Beer and Cider Market Insights 2017 report provides a complete overview of the Guatemala beer and cider industry structure offering a comprehensive insight into historical backg...

August 2017

$2100.00


Need help?

Not what you were looking for? Contact us and we'll help you, or ask us to call you back.



Forgot your password?