Market research: Guatemala

17 reports found

Title

Date published

Price


Spirits in Guatemala

Spirits in Guatemala

Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente,...

July 2018

$990.00


Beer in Guatemala

Beer in Guatemala

During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmB...

July 2018

$990.00


Wine in Guatemala

Wine in Guatemala

Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with h...

July 2018

$990.00


Alcoholic Drinks in Guatemala

Alcoholic Drinks in Guatemala

Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate ...

July 2018

$2100.00


Rtds/High-Strength Premixes in Guatemala

Rtds/High-Strength Premixes in Guatemala

Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking be...

July 2018

$990.00


Guatemala - ISA Country Report

Guatemala - ISA Country Report

Each ISA Country Report contains detailed economic data and forecasts, analysis of trade and investment opportunities and coverage of the key political issues facing the country. Moreover, each ISA C...

May 2018

$99.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contai...

March 2018

$990.00


RTD Coffee in Guatemala

RTD Coffee in Guatemala

Guatemala has a strong tradition of (hot) coffee-drinking, and many people consume it on a daily basis. Cold coffee, however, could be considered a new product, as there is no tradition of drinking co...

March 2018

$990.00


Carbonates in Guatemala

Carbonates in Guatemala

In 2017, carbonates continued to show activity and new product launches, which allowed it to register healthy growth. One of the most innovative new product launches was by Pepsicola Interamericana de...

March 2018

$990.00


RTD Tea in Guatemala

RTD Tea in Guatemala

In the review period RTD tea was one of the most dynamic categories in soft drinks in Guatemala, and registered double-digit growth rates in off-trade current value and volume terms. However, the cate...

March 2018

$990.00


Energy Drinks in Guatemala

Energy Drinks in Guatemala

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these...

March 2018

$990.00


Concentrates in Guatemala

Concentrates in Guatemala

Both liquid and powder concentrates have a strong penetration in Guatemala and are considered mature categories. Innovation usually consists of new flavours, whereby brands such as Yus launch differen...

March 2018

$990.00


Juice in Guatemala

Juice in Guatemala

Juice is a mature category in Guatemala, which mainly relies on strong distribution and low unit prices in order to maintain its large consumer base. Most consumers are in the middle and at the lower-...

March 2018

$990.00


Tea in Guatemala

Tea in Guatemala

Of all the hot drinks categories in Guatemala, tea remained the smallest in 2017. Tea is consumed in the country but most people continue to use natural ingredients to prepare herbal teas at home rath...

March 2018

$990.00


Hot Drinks in Guatemala

Hot Drinks in Guatemala

In 2017, premiumisation was a significant growth driver in hot drinks, with consumer knowledge and sophistication continuing to increase, primarily in the coffee and tea categories. In addition, the o...

March 2018

$2100.00


Bottled Water in Guatemala

Bottled Water in Guatemala

Bottled water is a category which usually shows a constant volume growth rate, mainly related to population growth in Guatemala, as it is a very mature category. The quality of municipal water is not ...

March 2018

$990.00


Soft Drinks in Guatemala

Soft Drinks in Guatemala

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences. The lower econom...

March 2018

$2100.00


Need help?

Not what you were looking for? Contact us and we'll help you, or ask us to call you back.



Forgot your password?