Market research: Greece (page 1 of 2)

47 reports found (page 1 of 2)

Title

Date published

Price


Hot Drinks in Greece

Hot Drinks in Greece

Greeks have reduced spending on hot drinks amidst shrinking disposable incomes and the ongoing recession, yet premiumisation trends proliferate. Specifically, it appears that Greek consumers are reduc...

January 2017

$2100.00


Soft Drinks in Greece

Soft Drinks in Greece

Total volume sales of soft drinks declined for one more consecutive year in 2016, driven mostly by the poor performance of sales via the on-trade, whereas volume sales via the retail channel posted a ...

February 2017

$2100.00


Alcoholic Drinks in Greece

Alcoholic Drinks in Greece

Following consecutive declines over 2011-2015, alcoholic drinks in Greece posted modest growth in total volume and current value sales in 2016. Declines in total volume and current value sales over mo...

June 2017

$2100.00


Quarterly Beverage Tracker Fourth Quarter 2016: Greece

Quarterly Beverage Tracker Fourth Quarter 2016: Greece

Mostly unfavorable weather conditions throughout Q4-16 affected the Beverage market in Greece. Soft drinks declined compared with Q4-15. PL products performed below the market in almost all soft drink...

February 2017

$1645.00


Quarterly Beverage Tracker – Third Quarter 2016 Greece

Quarterly Beverage Tracker – Third Quarter 2016 Greece

Greece has generally favorable weather conditions despite increased rainfall. Soft drinks declined compared with Q3-15, driven in particular by heavier losses in iced/RTD coffee drinks, sports drinks,...

December 2016

$1645.00


Other Hot Drinks in Greece

Other Hot Drinks in Greece

The decline in other hot drinks sales comes mostly from the poor performance of adult products in chocolate-based flavoured powder drinks, whereas child-specific ones perform better and have been more...

January 2017

$990.00


Tea in Greece

Tea in Greece

Even though tea is benefiting from health and wellness trends and has previously posted an increase in sales despite price increases and the ongoing recession, 2016 was not a good year, with volume sa...

January 2017

$990.00


Bottled Water in Greece

Bottled Water in Greece

Amidst the ongoing recession, Greek consumers became ever more price-sensitive, especially when it came to products such as bottled water, which is regarded as a commodity. In this context, price comp...

February 2017

$990.00


Carbonates in Greece

Carbonates in Greece

Consumption of carbonates is decreasing in Greece, partly amidst shrinking disposable incomes but most importantly due to the health and wellness trend. More Greeks are becoming knowledgeable about so...

February 2017

$990.00


Concentrates in Greece

Concentrates in Greece

Unilever Hellas invested in powder concentrates in 2016 to support its Lipton ice tea brand. The company ran price promotions and dropped the retail price of each sachet of its brand to EUR1.00. As a ...

February 2017

$990.00


Energy Drinks in Greece

Energy Drinks in Greece

Sociopolitical developments in 2015 resulted in widespread economic uncertainty in the country, and the balance had still not been redressed in 2016. Further declines in disposable incomes in the cont...

February 2017

$990.00


Juice in Greece

Juice in Greece

Premiumisation was evidenced in juice where products of higher nutritional value gained share in 2016. The average retail unit price of juice increased by 8% in current terms in 2016, partly amidst VA...

February 2017

$990.00


Rtds/High-Strength Premixes in Greece

Rtds/High-Strength Premixes in Greece

In 2016 the growing popularity of cider/perry in Greece cannibalised demand for spirit-based RTDs, the leading product type within RTDs/high-strength premixes in total volume sales terms. Cider/perry ...

June 2017

$990.00


Spirits in Greece

Spirits in Greece

Premiumisation and cocktails were the key trends in spirits in 2016. Greeks reduced their overall spirits consumption considerably over the review period. This contributed to a flourishing premiumisat...

June 2017

$990.00


Wine in Greece

Wine in Greece

The introduction of an excise tax coupled with a hike in VAT (which rose from 23% to 24% in June) caused the overall retail average unit price for wine to rise sharply in current value terms in 2016. ...

June 2017

$990.00


RTD Coffee in Greece

RTD Coffee in Greece

Following the entry of Starbucks into RTD coffee at the end of the review period, and with domestic specialist coffee shop chain Flocafé following with a launch of RTD coffee, a premiumisation trend s...

February 2017

$990.00


RTD Tea in Greece

RTD Tea in Greece

Despite the decline in sales evidenced during the review period in the context of the recession, companies are heavily investing in RTD tea, which is believed to have very good growth potential in the...

February 2017

$990.00


Sports Drinks in Greece

Sports Drinks in Greece

Sports drinks is a category that lags behind in terms of investment, and as a result, its share of total soft drinks is declining, with sales decreasing at a considerably faster pace than the industry...

February 2017

$990.00


Better For You Beverages in Greece

Better For You Beverages in Greece

Weight management remains the key trend driving innovation in better for you beverages, with reduced sugar products under the spotlight of development. Consumers in Greece are becoming increasingly fi...

May 2017

$990.00


Fortified/Functional Beverages in Greece

Fortified/Functional Beverages in Greece

Amidst the ongoing recession consumers are cutting back their spending on beverages and this continued to negatively affected retail volume sales of FF beverages in 2016, especially those fortified wi...

May 2017

$990.00


Naturally Healthy Beverages in Greece

Naturally Healthy Beverages in Greece

New launches and the emergence of new product types were observed in NH beverages in 2016. The recent publicity regarding the antioxidant properties of local herb, sideritis, drove developments in RTD...

May 2017

$990.00


Organic Beverages in Greece

Organic Beverages in Greece

Organic beverages remains underdeveloped in Greece, with very few products available. Growth is hindered by limited distribution and the premium prices, which deter consumers from purchasing these pro...

May 2017

$990.00


Beer in Greece

Beer in Greece

The excise tax on beer in Greece increased in 2016, rising from EUR2.5 to EUR5.0 per hectolitre from June. For microbreweries, which in Greece are deemed to be companies producing up to 200,000 hectol...

June 2017

$990.00


Cider/Perry in Greece

Cider/Perry in Greece

Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewer...

June 2017

$990.00


Coffee in Greece

Coffee in Greece

Following the increase in VAT implemented in summer 2015 from 13% to 23%, another VAT increase took place in 2016, this time by one percentage point. Coffee retail prices, therefore, increased in 2016...

January 2017

$990.00


Sports Nutrition in Greece

Sports Nutrition in Greece

Gym membership is posting an increase in Greece, due to prices becoming more affordable. Most gyms have introduced low-cost schemes. Increasing awareness of wellbeing is leading to an increase in gym-...

October 2017

$990.00


Country Profile: Spirits Sector in Greece

Country Profile: Spirits Sector in Greece

The Greece Spirits sector accounted for a volume share of 2.9% of the regional (Western Europe) market, in 2016. Of the eight markets, Whiskey is the largest market in volume terms, while Liqueurs is ...

September 2017

$875.00


Country Profile: Wine Sector in Greece

Country Profile: Wine Sector in Greece

The Wine sector in Greece accounted for a volume share of 2.42% of the Western European market in 2016. Still Wine accounted for the largest share in both value and volume terms in the same year, whil...

August 2017

$875.00


Dairy Product Market in Greece to 2021

Dairy Product Market in Greece to 2021

The report Dairy Product Market in Greece to 2021 offers the most up-to-date industry data on the actual market situation, and future outlook for dairy products in Greece....

August 2017

$577.08


Milk and Cream Market in Greece to 2021

Milk and Cream Market in Greece to 2021

The report Milk and Cream Market in Greece to 2021 offers the most up-to-date industry data on the actual market situation, and future outlook for milk and cream in Greece....

August 2017

$577.08


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