Global Sector Insights: Scotch Whisky

Global Sector Insights: Scotch Whisky

Published: May 2019
Publisher: GlobalData
Product ref: 312048
Pages: 358
Format: PDF
Delivery: By product vendor

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Assessment of global market trends and competitive landscape for Scotch Whisky

• Rising income levels as a result from improving economic conditions continues to be a major driver of Scotch consumption across emerging markets including India.
• Young consumers are often influenced by new and innovative palatable experiences and this desire is no different when choosing alcoholic drinks, especially since these consumers tend to socialize over drinks.
• As consumers worldwide become highly concerned about the impact of alcohol consumption habits on their weight, health and appearance, there is a growing tendency to switch to low-alcohol drinks for better health.
• Growing trend of alcohol moderation spurs new category of Scotch based spirits drinks
• Even though vending machines are popular formats of soft drinks, snacks and confectionery distribution, they remain largely unexplored in alcoholic beverages.


• Emerging markets are spurring growth
• Experimental consumers drive Scotch producers to push boundaries
• Technology to tackle counterfeits
• Targeting variety seekers and experimental consumers
• Creating multisensory experiences for experiential consumers
• Activist consumers spur Scotch Whisky industry to turn eco-centric

Reasons to buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the sector
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic insights to help direct future decision-making and inform new product development.

Companies Mentioned

Diageo plc
Pernod Ricard SA
Bacardi Limited
William Grant & Sons Ltd.
Marie Brizard Wine & Spirits SA
The Edrington Group Limited
Suntory Holdings Ltd
Bardinet S.A.S

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Related research categories

By sector: Whiskies (in Spirits)

By market: Global

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