Global Scotch whisky insights - market forecasts, product innovation and consumer trends

Global Scotch whisky insights - market forecasts, product innovation and consumer trends

Published: November 2017
Publisher: just-drinks / IWSR Insights
Product ref: 285187
Pages: 174
Format: PDF
Delivery: Immediate download

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Declining sales

After hitting a high-water mark for global sales of 95.7m nine-litre cases in 2012, the global Scotch whisky market has since witnessed four consecutive years of declining sales, during which it has shed some 3.67m cases to reach 92m cases in 2016.

Total blended volume has fallen by 6.3% since 2012 to settle at 82.4m cases. Malts, by contrast, grew by 23% over the same period to 9.57m cases.

Just cyclical?: The big question is whether Scotch’s underperformance is just cyclical or something more fundamental, such as a loss of fashion or competitive pressures. It is likely to be a combination of both.

This edition contains contains latest 2016 full-year data

Alongside the latest data, we've also given the design a face-lift, providing an even clearer and visually better-to-read format. As ever, these reports look like no other traditional market research report, being designed for ease-of-use. Here are a couple of page shots from the new design. Download the sample to view more.

Senior industry executives contributed to the research and provided some interesting views on the state of the sector:

Jean-Pierre Cayard, president, La Martiniquaise: “We know that growth prospects for standard blends will be limited going ahead. That’s why we are really pushing more and more into the premium end. The market is demanding that.”

Ivan Menezes, CEO, Diageo: “Our insight in Reserve is that the nature of luxury is changing and it has increasingly become accessible to everyone. Almost everyone is a potential luxury consumer these days.”

This report has been jointly published between just-drinks and The IWSR

What's inside this market research report:

This all-new report aims to deliver the most vital malt and blended Scotch data, insights, forecasts and strategic drivers in an easy-to-use package.

Our experienced drinks industry specialists have summarised the global market conditions for the Scotch category, regions and markets.

The very latest market forecast data and brand market shares are provided, offering an instant view on the most important and interesting markets for the coming five years.

The report provides a short-form, visual view of future Scotch market growth hotspots, consumer drivers, product trends, plus a review of recent brands' and owners' rankings across the world.

Each key market is covered with much of our analysts' deeper insight being exclusive to this report.

Why this market research report is essential:

We’ve taken a fresh look at how to deliver wine and spirits category insight. This market review series is focused on providing actionable insights backed up by strategic-level data.

Discover the essentials for your business, and what will drive profit and growth. Grab the facts and use them - instantly.

Use this report to gain an instant view on the category with its:

  • Strategic drivers of leading markets, consumers and product innovation
  • Future category growth hotspots - visualised
  • Largest and fastest growing markets, brands and owners ranked by volume and value
  • Interviews from leading brand owners

The following analysis and data is included:

Analysis:

The analysis is unique to these reports and cannot be found in other just-drinks or IWSR products.

Beginning with global insights, we provide:

  • A round-up of blended and malt Scotch market conditions, including 'key views'; our analysts' views of the short-term future and likely strategies brand owners might adopt
  • Visual "heatmaps" for the category's future growth hotspots around the world
  • The important consumer trends and insights for the category, including our analysts' key views
  • Latest product strategies, packaging and flavours, plus what's shaping trends around NPD. Once again, backed up with our analysts' key views
  • Recent brands' and owner market shares, rankings, performance and activity
  • All supported by exclusive quotes from major brand owners

The second half of the report covers the recent performance of the category, across world regions and their major markets. The analysis is category-specific and exclusive to this report.

Our unique analysis tool: 'key views'

  • Review: we summarise the global market situation, product innovation and consumer drivers
  • Insight: we highlight salient points gained from our drinks analysts' many years of industry experience
  • Future: in as few words as possible, we outline the short-term outlook across markets, product innovation and consumer drivers
  • Strategy: we aim to convey what this insight means for you and summarise recommended future strategy

Data:

World view dashboard containing:

  • 2012-2016 CAGRs for each region's volume
  • Top three brand owners' volume market shares per region
  • Fastest growing brand per region
  • Regions: Asia Pacific, Americas, Europe, Africa & Middle East, CIS, Travel retail

2017 to 2021 forecast ranking tables for the top 20 blended and malt markets and the top 20 largest growing markets, over the period.

Ranking table showing top 20 brands' (and their owners) 2012 to 2016 volumes, plus CAGRs and % share.

The same, but for retail value (fot the top ten) instead of volume, to show comparison of volume against value.

Then, for each of the major countries:

  • Top brands' volumes and total country volumes for all Scotch, '12-'16, plus 2012 and 2016 shares
  • Top companies' retail values and total country values, '12-'16, plus '12 and '16 shares
  • 2012 and 2016 share by malt and blended quality for each of these countries

This report will help you and your company by:

  • Delivering only the most important global strategic business information
  • Providing short-from, punchy insights aimed at specific teams
  • Gaining insider quotes directly from competitor brand producers
  • Benchmarking strategic plans using our drinks industry specialist insight
  • Instantly recognising future category growth using our visual summaries
  • Quickly ranking the most critical global markets, brands and owners

Essential insight - in one quick-to-use package

Choose your licence:

individual-user licence

multi-user licence

Digital Download $1500.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Trends, Whiskies (in Spirits), Consumer (in Trends)

By market: Global


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