Global RTD insights - market forecasts, product innovation and consumer trends

Global RTD insights - market forecasts, product innovation and consumer trends

Published: May 2016
Publisher: just-drinks / IWSR Insights
Product ref: 257251
Pages: 103
Format: PDF
Delivery: Immediate download

Forward this to a colleague

Choose your licence:

individual-user licence

multi-user licence

Digital Download $1500.00

Don't worry. No payment is taken yet

The global mixed drinks category continues to grow at a strong pace

The Ready To Drink (RTD) or mixed drinks category added 20.2m cases in 2014 to reach 388.5m cases, up from just under 319m cases in 2010, representing a healthy compound annual growth rate (CAGR) of 5.1%.

Value lags: The global market for mixed drinks had a value of US$18.73bn in 2014, up from US$16.38bn in 2010, but recording a slower CAGR of 3.4% in the process.

Main markets: The US and Japan, by far the largest markets for mixed drinks, expanded by 12.5% and 4% respectively in 2014. The US and Japan combined account for around 50% of the global pre-mix volume total, with Australia, Russia and the UK next in line.

Diversification rules: However, the top markets are seeing divergent results as the category diversifies and new trends emerge, with a number of factors influencing the market – both positively and negatively.

Senior industry executives contributed to the research and provided some interesting views on the state of the sector:

“Freeze pouches are currently taking the RTD market by storm. They are easily portable fun packs and have novelty appeal amongst 18- to 24-year-old consumers. Debs Carter, alcohol marketing director, SHS Drinks (WKD)

The Bud Light Ritas family in the US has created a whole new category of alcohol beverages… The concept is scalable, and there will be introductions in other markets where relevant.” AB InBev

What's inside this market research report:

This all-new report aims to deliver the most vital RTDs data, insights, forecasts and strategic drivers in an easy-to-use package.

Our experienced drinks industry specialists have summarised the global market conditions for the RTDs category, regions and markets.

The very latest market forecast data and brand market shares for RTDs are provided, offering an instant view on the most important and interesting markets for the coming five years.

The report provides a short-form, visual view of future RTD market growth hotspots, consumer drivers, product trends, plus a review of recent brands' and owners' rankings across the world.

Each key market is covered with much of our analysts' deeper insight being exclusive to this report.

Why this market research report is essential:

We’ve taken a fresh look at how to deliver wine and spirits category insight. This market review series is focused on providing actionable insights backed up by strategic-level data.

Discover the essentials for your business, and what will drive profit and growth. Grab the facts and use them - instantly.

Use this report to gain an instant view on the category with its:

  • Strategic drivers of leading markets, consumers and product innovation
  • Future category growth hotspots - visualised
  • Largest and fastest growing markets, brands and owners ranked by volume and value
  • Interviews from leading brand owners

The following analysis and data is included:


The analysis is unique to these reports and cannot be found in other just-drinks or IWSR products.

Beginning with global insights, we provide:

  • A round-up of RTDs market conditions, including 'key views'; our analysts' views of the short-term future and likely strategies brand owners might adopt
  • Visual heatmap for the category's future growth hotspots around the world
  • The important consumer trends and insights for the category, including our analysts' key views
  • Latest product strategies, packaging and flavours, plus what's shaping trends around NPD. Once again, backed up with our analysts' key views
  • Recent brands' and owner market shares, rankings, performance and activity
  • All supported by exclusive quotes from major brand owners

The second half of the report covers the recent performance of each category, region and its major markets. The analysis is category-specific and exclusive to this report.

Our unique analysis tool: 'key views'

  • Review: we summarise the global market situation, product innovation and consumer drivers
  • Insight: we highlight salient points gained from our drinks analysts' many years of industry experience
  • Future: in as few words as possible, we outline the short-term outlook across markets, product innovation and consumer drivers
  • Strategy: we aim to convey what this insight means for you and summarise recommended future strategy


World view dashboard containing:

  • 2010-2014 CAGRs for each region's volume
  • Top three brand owners' volume market shares per region
  • Fastest growing brand (between 2012 and 2014) per region
  • Regions: Asia Pacific, Americas, Europe, Africa & Middle East, CIS, Travel retail

2015 to 2020 forecast ranking tables for the top 20 RTDs markets and the top 20 largest growing markets, over the period.

Ranking tables showing top RTDs markets' 2010 to 2014 volumes, plus CAGRs.

Ranking table showing top 20 brands' (and their owners) 2010 to 2014 volumes, plus CAGRs and % share.

The same, but for retail value instead of volume, to show comparison of volume against value.

Then, for each of the major countries:

  • Top brands' volumes and total country volumes for the category, '10-'14, plus 2010 and 2014 shares
  • Top companies' retail values and total country values, '10-'14, plus '10 and '14 shares
  • 2010 and 2014 share by quality for each of these countries

This report will help you and your company by:

  • Delivering only the most important global strategic business information
  • Providing short-from, punchy insights aimed at specific teams
  • Gaining insider quotes directly from competitor brand producers
  • Benchmarking strategic plans using our drinks industry specialist insight
  • Instantly recognising future category growth using our visual summaries
  • Quickly ranking the most critical global markets, brands and owners

Essential insight - in one quick-to-use package

Choose your licence:

individual-user licence

multi-user licence

Digital Download $1500.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Ready-to-drink, Trends, Consumer (in Trends), General drinks

By market: Global

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

1 + 6 =

just-drinks homepage

Forgot your password?