Global market review of Champagne – forecasts to 2016

Published: August 2012

Publisher: just-drinks.com

Product ref: 144819

Pages: 58

Format: PDF

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LATEST EDITION

Report description

Some of the issues and challenges addressed in the previous edition of just-drinks' Champagne report continue to influence a category struggling to grow. Recovery from economic downturn and tumbling sales was evidenced in 2010 and part way through 2011, only to be replaced with a further slow down at the end of that year and continuing into 2012. This has been more prevalent in the western European countries. Elsewhere there has been better sales performance, noteably in the US and Japan, significantly in Australia and not forgetting the burgeoning economies of Asia and Greater China. However, even these new markets can only go part way to offset the situation in the more mature markets, to such an extent that total Champagne shipments are expected to rise only slightly during 2012. According to the report, pronounced growth is unlikely until 2015.|

That said, there is cause for optimism:

“There is also an element of consumer behaviour – and we’ve seen it in the US, and I think we’re going to see it in Europe – there is this element that people are really fed up with austerity,” says Bollinger president Jérôme Philipon “They’re fed up with the financial and economic crisis. If people are looking for indulgence, Champagne is indulgence and celebration. In those circumstances, even countries badly impacted by the crisis are doing ok.”

This latest edition of the global market review of Champagne provides an overview of the category, for all major markets, namely France, UK, US, Germany, Belgium, Italy, Japan, Switzerland, Netherlands, Spain and Australia plus the emerging markets of Brazil, Russia, India and China. Data is provided for Champagne shipments to main markets (volume and value) from 2006 to 2011 and predictions of shipments from 2012 to 2016.

The report covers key issues, namely, price, production, expansion of the Champagne appellation, the growth of the category without losing its luxury status, promotion, seasonality and the eurozone crisis.

All the top Champagne houses are profiled in the report:

Moët Hennessy
Lanson-BCC
Vranken-Pommery Monopole
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard (Martell Mumm Perrier-Jouët)
Champagnes Piper-Heidsieck and Charles Heidsieck
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger

Top names in the industry have been quoted, bringing greater insight and credibility to the report. These include:

Bollinger president Jérôme Philipon
International sales director at Martell Mumm Perrier-Jouët Frantz Hotton
MD Dominique Pierre Nicolas Feuillatte
President Louis Roederer Frédéric Rouzaud
Managing director of Champagne Jacquart Laurent Reinteau
Export manager Taittinger Clovis Taittinger
President, Moët Hennessy wines and spirits business group Christophe Navarre
Chairman Vranken-Pommery Monopole Paul-François Vranken
chairman and CEO of Martell Mumm Perrier-Jouët Lionel Breton
CEO Champagnes Piper-Heidsieck and Charles Heidsieck Cécile Bonnefond
Company president GH Martel Vincent Rapeneau
International sales director Groupe Thiénot Alexis Petit-Gats
Marketing director at company marketing agency DeasyD Charles Duval-Leroy
Deputy managing director Mumm Perrier-Jouët Michel Letter

Table of contents

Chapter 1 The markets
Market-by-market analysis
France
United Kingdom
United States
Germany
Belgium
Japan
Italy
Switzerland
Australia
Spain
Netherlands
Emerging markets
Russia
China
India
Brazil

Chapter 2 The companies
Moët Hennessy
Lanson-BCC
Vranken-Pommery Monopole
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard (Martell Mumm Perrier-Jouët)
Champagnes Piper-Heidsieck and Charles Heidsieck
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger

Chapter 3 Production

Chapter 4 Christmas trading

Chapter 5 Generic protection, promotion and the CIVC


Conclusions

List of tables
Table 1: Champagne export shipments by volume and value, 2006-2011 (m bottles, EURm and %)
Table 2: Predicted Champagne export shipments by volume and value, 2012-2016 (m bottles and EURm)
Table 3: Total Champagne shipments (France plus exports) by volume and value, 2006-2011 (m bottles, EURm and %)
Table 4: Predicted total Champagne shipments (France plus exports) by volume and value, 2012-2016 (m bottles and EURm)
Table 5: Champagne domestic shipments within France by volume and value, 2006-2011 (m bottles, EURm and %)
Table 6: Predicted Champagne domestic shipments within France by volume and value, 2012-2016 (m bottles and EURm)
Table 7: Champagne shipments to the UK, 2006-2011 (m bottles, EURm and %)
Table 8: Predicted Champagne shipments to the UK, 2012-2016 (m bottles and EURm)
Table 9: Champagne shipments to the US, 2006-2011 (m bottles, EURm and %)
Table 10: Predicted Champagne shipments to the US, 2012-2016 (m bottles and EURm)
Table 11: Champagne shipments to Germany, 2006-2011 (m bottles, EURm and %)
Table 12: Predicted Champagne shipments to Germany, 2012-2016 (m bottles and EURm)
Table 13: Champagne shipments to Belgium, 2006-2011 (m bottles, EURm and %)
Table 14: Predicted Champagne shipments to Belgium, 2012-2016 (m bottles and EURm)
Table 15: Champagne shipments to Japan, 2006-2011 (m bottles, EURm and %)
Table 16: Predicted Champagne shipments to Japan, 2012-2016 (m bottles and EURm)
Table 17: Champagne shipments to Italy, 2006-2011 (m bottles, EURm and %)
Table 18: Predicted Champagne shipments to Italy, 2012-2016 (m bottles and EURm)
Table 19: Champagne shipments to Switzerland, 2006-2011 (m bottles, EURm and %)
Table 20: Predicted Champagne shipments to Switzerland, 2012-2016 (m bottles and EURm)
Table 21: Champagne shipments to Australia, 2006-2011 (m bottles, EURm and %)
Table 22: Predicted Champagne shipments to Australia, 2012-2016 (m bottles and EURm)
Table 23: Champagne shipments to Spain, 2006-2011 (m bottles, EURm and %)
Table 24: Predicted Champagne shipments to Spain, 2012-2016 (m bottles and EURm)
Table 25: Champagne shipments to the Netherlands, 2006-2011 (m bottles, EURm and %)
Table 26: Predicted Champagne shipments to the Netherlands, 2012-2016 (m bottles and EURm)
Table 27: Champagne shipments to Russia, 2006-2011 (m bottles, EURm and %)
Table 28: Predicted Champagne shipments to Russia, 2012-2016 (m bottles and EURm)
Table 29: Champagne shipments to China, 2006-2011 (000 bottles, EURm and %)
Table 30: Predicted Champagne shipments to China, 2012-2016 (m bottles and EURm)
Table 31: Champagne shipments to India, 2006-2011 (000 bottles, EURm and %)
Table 32: Predicted Champagne shipments to India, 2012-2016 (000 bottles and EURm)
Table 33: Champagne shipments to Brazil, 2006-2011 (000 bottles, EURm and %)
Table 34: Predicted Champagne shipments to Brazil, 2012-2016 (m bottles and EURm)
Table 35: Champagne production, yield and grape prices, 2002-2011
Table 36: Champagne stocks (at 31 July), 2002-2011
Table 37: Champagne shipments by volume, fourth quarter 2011, selected markets (m bottles)

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Related research categories

By sector: Champagne (in Wine & Champagne)

By market: Global