Global gin insights - market forecasts, product innovation and consumer trends

Global gin insights - market forecasts, product innovation and consumer trends

Published: July 2018
Publisher: just-drinks / IWSR Insights
Product ref: 294805
Pages: 122
Format: PDF
Delivery: Immediate download

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Growth trajectory

This is the first in our latest series of global category reports, published in partnership with The IWSR. Containing newly released 2017 market data, this offers the very latest global category insights for the gin sector. Note: the forecasts included are 2017 forecasts and so only cover 2018-2021 and may differ marginally from the 2018 forecasts due to be released later this month.

The 2017 IWSR data release confirms gin’s impressive growth trajectory in many markets, with total sales rising at a double-digit clip. However, while growth looks set to continue in most global markets, the US remains the glaring exception. Brand owners will be keen to turn positive signs at the upper end of the market into more widespread and solid growth.

Widespread gains: Total gin sales (excluding low priced) rose by 7.4% between 2016 and 2017 to just under 35m cases. Gin posted gains in 39 of its top 50 largest markets, with 19 of those markets growing at double digits.

Europe at the heart: Europe remains the epicentre of the so-called “ginaissance”, led by Spain and the UK. Several other markets – such as Germany, Italy and France – are coming on strongly from lower bases.

Premium positivity: Gin is forecast to be the secondfastest-growing international category to 2021 (behind whisky) and, crucially, growth here will be driven by the premium-and-above quality segments.

Pink power: Over the past couple of years, pink gin has seen a flush of success outside its spiritual home of Spain (where it accounts for 40% of all value growth in the category), persuading Pernod Ricard and Diageo to launch pink versions of their best-known brands, respectively Beefeater and Gordon’s.

Strategy take-away: Gin’s ceaseless quest to innovate worries some observers, who fear that producers are moving too far away from the spirit’s juniper-led roots, undermining the category and confusing consumers in the process.

This edition contains latest 2017 full-year data

Alongside the latest data, we've also given the design a face-lift, providing an even clearer and visually better-to-read format. As ever, these reports look like no other traditional market research report, being designed for ease-of-use. Here are a couple of page shots from the new design. Download the sample to view more.

Senior industry executives contributed to the research and provided some interesting views on the state of the sector:

Enzo Visone, co-founder and executive chairman, Quintessential Brands: “In the last two to three years there has been an explosion of gin brands, especially in the UK. In Spain there was already a huge market for smaller brands prior to the UK. It has become an overcrowded market and I do not think that they will all survive.”

James Ravlich, global marketing manager, De Kuyper (Rutte): [Pink gin’s revival] bodes well for cask-aged and genever-style gins which, for me, is most exciting. Reinventing old styles and cocktails remains a fruitful ground to engage with a new group of well-educated gin consumers.”

This report has been jointly published between just-drinks and The IWSR

What's inside this market research report:

This all-new report aims to deliver the most vital gin data, insights, forecasts and strategic drivers in an easy-to-use package.

Our experienced drinks industry specialists have summarised the global market conditions for the gin category, regions and markets.

The very latest market forecast data and brand market shares are provided, offering an instant view on the most important and interesting markets for the coming five years.

The report provides a short-form, visual view of future gin markets' growth hotspots, consumer drivers, product trends, plus a review of recent brands' and owners' rankings across the world.

Each key market is covered with much of our analysts' deeper insight being exclusive to this report.

Why this market research report is essential:

We’ve taken a fresh look at how to deliver wine and spirits category insight. This market review series is focused on providing actionable insights backed up by strategic-level data.

Discover the essentials for your business, and what will drive profit and growth. Grab the facts and use them - instantly.

Use this report to gain an instant view on the category with its:

  • Strategic drivers of leading markets, consumers and product innovation
  • Future category growth hotspots - visualised
  • Largest and fastest growing markets, brands and owners ranked by volume and value
  • Interviews from leading brand owners

The following analysis and data is included:


The analysis is unique to these reports and cannot be found in other just-drinks or IWSR products.

Beginning with global insights, we provide:

  • A round-up of gin market conditions, including 'key views'; our analysts' views of the short-term future and likely strategies brand owners might adopt
  • Visual "heatmaps" for the category's future growth hotspots around the world
  • The important consumer trends and insights for the category, including our analysts' key views
  • Latest product strategies, packaging and flavours, plus what's shaping trends around NPD. Once again, backed up with our analysts' key views
  • Recent brands' and owner market shares, rankings, performance and activity
  • All supported by exclusive quotes from major brand owners

The second half of the report covers the recent performance of the category, across world regions and their major markets. The analysis is category-specific and exclusive to this report.

Our unique analysis tool: 'key views'

  • Review: we summarise the global market situation, product innovation and consumer drivers
  • Insight: we highlight salient points gained from our drinks analysts' many years of industry experience
  • Future: in as few words as possible, we outline the short-term outlook across markets, product innovation and consumer drivers
  • Strategy: we aim to convey what this insight means for you and summarise recommended future strategy


World view dashboard containing:

  • 2013-2017 CAGRs for each region's volume
  • Top three brand owners' volume market shares per region
  • Fastest growing brand per region
  • Regions: Asia Pacific, Americas, Europe, Africa & Middle East, CIS, Travel retail

2018 to 2021 forecast ranking tables for the top gin markets and the largest growing markets, over the period.

Ranking table showing top 20 brands' (and their owners) 2013 to 2017 volumes, plus CAGRs and % share.

The same, but for retail value instead of volume, to show comparison of volume against value.

Then, for each of the major countries:

  • Top brands' volumes and total country volumes for gin, '13-'17, plus 2013 and 2017 shares
  • Top companies' retail values and total country values, '13-'17, plus '13 and '17 shares
  • 2013 and 2017 share by quality for each of these countries

This report will help you and your company by:

  • Delivering only the most important global strategic business information
  • Providing short-from, punchy insights aimed at specific teams
  • Gaining insider quotes directly from competitor brand producers
  • Benchmarking strategic plans using our drinks industry specialist insight
  • Instantly recognising future category growth using our visual summaries
  • Quickly ranking the most critical global markets, brands and owners

Essential insight - in one quick-to-use package

Choose your licence:

individual-user licence

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Digital Download $2793.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Trends, Consumer (in Trends), Gin (in Spirits)

By market: Global

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