GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)
GlaxoSmithKline Consumer Healthcare plans to increase its presence in the North and West India regions. The company plans to focus on expansion of its product portfolio aimed at the rural population with an emphasis on expanding its rural distribution network. Continuing with the expansion of the Horlicks range, the company plans to better differentiate its products from competitors as well as target different sections of consumers.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
Summary 2 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators
Summary 3 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2012
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