Summary
The German wine sector is led by the still wine category in both value and volume terms in 2019. Hypermarkets & supermarkets is the leading channel for distribution of wine in the country. Glass is the most commonly used pack material in the sector, followed by paper & board. Rotkäppchen-Mumm Sektkellereien GmbH, Les Grands Chais de France and Franz Wilhelm Langguth Erben GmbH & Co. KG are the leading market players in the German wine sector.
This report on the wine sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2014-2024
• Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
• Leading players: Market share of compaines (in volume terms) and private labels (in volume terms) in 2019
• Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers, on-trade and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: bottle, bag-in-box, carton - liquid, can, stand up pouch and other pack type, closure type for: stopper, screw top, dispenser, crown, lever closure and other closure types, primary outer types for: carton - folding and other outer types.
Scope
• Both per capita consumption and per capita expenditure of wine was higher in Germany than in the global levels in 2019
• German consumers prefer premium products in the wine sector
• The per capita consumption of still wine was higher than other wine categories in 2019 - Glass is the most used pack material in the German wine sector - Still wine is the leading category across the top 10 cities in Germany
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Germany in the global and Western European markets
Growth analysis of Germany compared to other leading countries in the Western Europe market
PCC and PCE of Germany compared to global and Western Europe market
Part 2: Sector Deep Dive
Germany wine sector snapshot
Market size analysis
Demand for premium products
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis category: fortified wine
Segment level analysis (in value terms) fortified wine
Segment level analysis (in volume terms) fortified wine
Market size analysis category: sparkling wine
Segment level analysis (in value terms) sparkling wine
Segment level analysis (in volume terms) sparkling wine
Market size analysis category: still wine
Segment level analysis (in value terms) still wine
Segment level analysis (in volume terms) still wine
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City Deep Dive
Market size analysis of top eight cities
Market size analysis of top eight cities by category
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Germany risk index (GCRI) 2019
Germany risk analysis
compared to global and Western European markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest growing segments (value), 2019
Cross category comparison by value (2014 2024)
Cross category comparison by volume (2014 2024)
Per capita consumption (by category), Germany compared to Western Europe and global levels (in liters), 2019
Fortified wine value analysis by segment, 2014 2024
Fortified wine volume analysis by segment, 2014 2024
Sparkling wine value analysis by segment, 2014 2024
Sparkling wine volume analysis by segment, 2014 2024
Still wine value analysis by segment, 2014 2024
Still wine volume analysis by segment, 2014 2024
Change in distribution share, 2014 2019
Top five companies share by brand (in volume terms) in the wine sector, 2019
Brand shares of top five companies (in volume terms) by category, 2019
Performance overview (score: 1 100)
Category data, by segment
Category data, by on trade and off trade
Per capita consumption (in liters), 2014 2024
Per capita expenditure (US$), 2014 2024
Wine sales distribution in Germany by category (€ million), 2019
Brand share (in value and volume terms) in the wine sector, 2019
Brand share (in value and volume terms) in the wine sector, by category, 2019
Pack material (in million pack units), 2014 2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014 2024
List of Figures
Value and volume share of Germany in the global and Western Europe wine sector, 2019 2024
Germany compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Germany, Western Europe, and global, 2014 2024
PCE comparison Germany, Western Europe, and global, 2014 2024
Market size and growth analysis by value and volume, wine sector, 2014 2024
Extent to which consumers are trading up or down in the wine sector
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, fortified wine category, 2014 2024
Market size and growth analysis by value and volume, sparkling wine category, 2014 2024
Market size and growth analysis by value and volume, still wine category, 2014 2024
Share of key distribution channels (in volume terms) wine, 2019
Key distribution channel share by category (in volume terms), 2019
Leading companies (in volume terms) in the wine sector, 2019
Private label penetration by category (in volume terms), 2019
Growth analysis, private label and brands, 2014 2019
Category wise consolidation/fragmentation (in volume terms) wine , 2019
Key pack materials in the German wine sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014 2024
Use of pack material by category (in pack units), 2019
Key pack types in the German wine sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014 2024
Use of pack type by category (in pack units), 2019
Key closure types in the German wine sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014 2024
