Functional market research (page 1 of 2)

Functional beverages have become popular due their appeal to consumers who are seeking specific health benefits in their foods and beverages with their 'healthiness-on-the-go' idea. Both convenience and health have been identified as important factors when consumers make decisions about purchasing foods and beverages and functional beverages are among the most dynamic categories within the drinks industry. This sector moves fast though, and this research will help you keep abreast of all the changes.

54 reports found (page 1 of 2)

Title

Date published

Price


Success Case Study: Lucozade Sport FitWater - Enhancing func

Success Case Study: Lucozade Sport FitWater - Enhancing functional drink appeal outside sport participation

With functional drinks continuing to gain momentum among health- and wellness-focused consumers, opportunities have emerged to marry that functionality with the simplicity and naturalness of water, wh...

July 2018

$995.00


Fortified/Functional Beverages in Finland

Fortified/Functional Beverages in Finland

FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by ...

June 2018

$990.00


Fortified/Functional Beverages in the Philippines

Fortified/Functional Beverages in the Philippines

With the recognition that consumers are encapsulating their health aspirations with what they consume, more products were introduced in 2017 that contributed to the growth of fortified/functional beve...

June 2018

$990.00


Fortified/Functional Beverages in Hong Kong, China

Fortified/Functional Beverages in Hong Kong, China

Increasingly hectic lifestyles saw consumers increasingly turn to fortified/functional beverages for extra nutrients and to enhance their wellbeing and supplement their nutritional intake. Rising soph...

June 2018

$990.00


Fortified/Functional Beverages in South Africa

Fortified/Functional Beverages in South Africa

More players are expected to expand their reduced-sugar ranges in energy drinks over the forecast period. The trend will likely be stimulated by consumer interest in healthier alternatives, as they be...

June 2018

$990.00


Fortified/Functional Beverages in the Netherlands

Fortified/Functional Beverages in the Netherlands

FF energy drinks continue to dominate total fortified/functional beverages sales. In 2017, the area posted strong double digit growth, thus helping to boost overall sales. The sponsorship of Formula 1...

June 2018

$990.00


Fortified/Functional Beverages in Peru

Fortified/Functional Beverages in Peru

The wellbeing concerns of Peruvians go beyond weight loss and reduced sugar intake. With rising purchasing power and growing access to information, consumers are better informed when choosing packaged...

June 2018

$990.00


Fortified/Functional Beverages in Saudi Arabia

Fortified/Functional Beverages in Saudi Arabia

FF energy drinks dominated the category despite a strong trend towards products with natural ingredients. However, FF energy drinks registered significant decline in current retail value terms in 2017...

June 2018

$990.00


Fortified/Functional Beverages in Greece

Fortified/Functional Beverages in Greece

High selling prices in comparison to standard alternatives and a back-to-basics trend resulted in a decline in sales of FF beverages. In Greece, products fortified with vitamins and minerals account f...

June 2018

$990.00


Fortified/Functional Beverages in Chile

Fortified/Functional Beverages in Chile

It is expected that players will strengthen their portfolios within bottled water, as consumers will be looking for healthier alternatives with ingredients that offer benefits; however, FF bottled wat...

June 2018

$990.00


Fortified/Functional Beverages in Italy

Fortified/Functional Beverages in Italy

Despite a strong trend towards products with natural ingredients, demand for fortified/functional products, and therefore also fortified/functional beverages, will grow over the forecast period. Many ...

June 2018

$990.00


Fortified/Functional Beverages in Japan

Fortified/Functional Beverages in Japan

The growing interest in natural products is pervading all areas of health and wellness, including fortified/functional beverages. Launched in 2015 by Kirin Tropicana, a joint venture between Kirin and...

June 2018

$990.00


Fortified/Functional Beverages in the US

Fortified/Functional Beverages in the US

As energy drinks and RTD coffee continue to be some of the strongest performers in US soft drinks, other categories are looking to take advantage of the consumer desire for energy to power through the...

June 2018

$990.00


Fortified/Functional Beverages in Sweden

Fortified/Functional Beverages in Sweden

FF energy drinks made up nearly two thirds of FF beverages in terms of retail value sales in 2017, and sales continued to soar. The key driver of FF energy drinks was reduced sugar energy drinks, as S...

June 2018

$990.00


Fortified/Functional Beverages in Israel

Fortified/Functional Beverages in Israel

FF sports drinks is likely to experience ongoing growth over the forecast period driven by the adoption of sport as a lifestyle habit rather than just a passing trend. Practising sports has been taken...

June 2018

$990.00


Fortified/Functional Beverages in Taiwan

Fortified/Functional Beverages in Taiwan

One of the key reasons Taiwanese people consume FF beverages is to address poor dietary habits. Many Taiwanese eat out regularly, often multiple times a day. The meals and snacks they consume when awa...

June 2018

$990.00


Fortified/Functional Beverages in Romania

Fortified/Functional Beverages in Romania

Vitamin Aqua is a local plant that produces vitamin water for the Romanian market, and is run by three young people from Piatra Neam? (Ruxandra, Eduard Alexianu and Alexandru Melinte) who wanted to of...

June 2018

$990.00


Fortified/Functional Beverages in Indonesia

Fortified/Functional Beverages in Indonesia

Fortified/functional (FF) beverages remained the most appealing to consumers and held the biggest value share within HW beverages as of 2017, which was due to Indonesian consumers’ perception of forti...

June 2018

$990.00


Fortified/Functional Beverages in the Czech Republic

Fortified/Functional Beverages in the Czech Republic

In FF hot drinks, FF chocolate-based flavoured powder drinks and FF fruit/herbal tea remained the biggest categories in both volume and value terms in 2017. FF chocolate-based flavoured powder drinks ...

June 2018

$990.00


Fortified/Functional Beverages in Singapore

Fortified/Functional Beverages in Singapore

Fortified/functional beverages witnessed strong declines in retail volume and current value sales in 2017. The category was particularly weighed down by FF soft drinks. Consumers previously believed t...

June 2018

$990.00


Fortified/Functional Beverages in France

Fortified/Functional Beverages in France

Although fortified/functional beverages still has room for growth, this will be increasingly less likely for some of its previous growth drivers. Firstly, the controversial ingredient, taurine, and it...

June 2018

$990.00


Fortified/Functional Beverages in Mexico

Fortified/Functional Beverages in Mexico

In 2017, sales of FF beverages registered a positive performance due largely to the affordability of these products when compared to other alternatives. For example, fortified juice drinks brands in j...

June 2018

$990.00


Fortified/Functional Beverages in Vietnam

Fortified/Functional Beverages in Vietnam

Energy and sports drinks are the main categories in fortified/functional soft drinks. These products mainly target young, active, urban consumers. Due to growing health awareness and the social trend ...

June 2018

$990.00


Fortified/Functional Beverages in Thailand

Fortified/Functional Beverages in Thailand

With increasingly hectic lifestyles, consumers were looking for convenient ways to meet their nutritional needs or health goals, such as with FF beverages. Manufacturers were emphasising key positioni...

June 2018

$990.00


Fortified/Functional Beverages in Hungary

Fortified/Functional Beverages in Hungary

As hectic lifestyles became prevalent in Hungary, energy-boosting continued to resonate with local consumers and led to strong growth in FF beverages. FF energy drinks and accounted for the majority o...

June 2018

$990.00


Fortified/Functional Beverages in Slovakia

Fortified/Functional Beverages in Slovakia

FF beverages experienced growing competition from vitamins and dietary supplements in 2017 because of the increasing consumer interest in disease prevention. This meant that consumers were willing to ...

June 2018

$990.00


Fortified/Functional Beverages in Turkey

Fortified/Functional Beverages in Turkey

FF beverages continued to see dynamic current value growth in 2017, which was in line with the review period average. Awareness of the need for a healthy and nutritious diet has been growing in Turkey...

June 2018

$990.00


Fortified/Functional Beverages in Norway

Fortified/Functional Beverages in Norway

The category performance is supported by the demand for FF energy drinks among young consumers who are receptive to new product launches. FF energy drinks also offers brand differentiation in terms of...

June 2018

$990.00


Fortified/Functional Beverages in Spain

Fortified/Functional Beverages in Spain

FF beverages struggled to achieve growth in 2017, with health-conscious consumers increasingly choosing other products with a more natural and fresher image, such as those present within organic or na...

June 2018

$990.00


Fortified/Functional Beverages in Malaysia

Fortified/Functional Beverages in Malaysia

FF beverages’ performance took a turn for the worse in 2017. Besides the poor consumer sentiment and the weakening of the Malaysian Ringgit, consumers were increasingly sceptical about the offerings o...

June 2018

$990.00


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