Functional market research

Functional beverages have become popular due their appeal to consumers who are seeking specific health benefits in their foods and beverages with their 'healthiness-on-the-go' idea. Both convenience and health have been identified as important factors when consumers make decisions about purchasing foods and beverages and functional beverages are among the most dynamic categories within the drinks industry. This sector moves fast though, and this research will help you keep abreast of all the changes.

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