Functional Drinks in North America

- The functional drinks market consists of the retail sale of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic' or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties - often carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, and yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.
- The North American functional drinks market had total revenues of $29,534.6m in 2017, representing a compound annual growth rate (CAGR) of 5.4% between 2013 and 2017.
- Market consumption volume increased with a CAGR of 2.8% between 2013 and 2017, to reach a total of 8,604.4 million liters in 2017.
- Product innovation such as sugar free energy drinks and sports drinks is the primary force behind the value and volume growth of the market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in North America
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America functional drinks market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the North America functional drinks market by value in 2017?
- What will be the size of the North America functional drinks market in 2022?
- What factors are affecting the strength of competition in the North America functional drinks market?
- How has the market performed over the last five years?
- Who are the top competitiors in North America's functional drinks market?

Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market share 13
Market distribution 14
Market Outlook 15
Market value forecast 15
Market volume forecast 16
Five Forces Analysis 17
Summary 17
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
The Coca-Cola Co 23
Monster Beverage Corporation 26
PepsiCo, Inc. 29
Red Bull GmbH 33
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36