Fortified/functional packaged Food in Bulgaria

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 181306

Pages: 26

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Fortified/functional packaged Food remained largely unpopular in Bulgaria. Although yoghurts are advertised as containing probiotics, while juices are marketed as offering added vitamins, Fortified/functional packaged Food as a whole is still mainly underdeveloped.

Euromonitor International's Fortified/functional packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different Food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/functional packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/functional packaged Food by Category: Value 2007-2012
Table 2 Sales of Fortified/functional packaged Food by Category: % Value Growth 2007-2012
Table 3 Key Functional ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2007-2012
Table 4 Key Functional ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2007-2012
Table 5 Key Functional ingredients in Fortified/functional Chewing Gum: % Breakdown 2007-2012
Table 6 Key Functional ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2007-2012
Table 7 Key Functional ingredients in Fortified/functional Milk: % Breakdown 2007-2012
Table 8 Key Functional ingredients in Fortified/functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 9 Key Functional ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2007-2012
Table 10 Fortified/functional packaged Food NBO Company Shares 2008-2012
Table 11 Fortified/functional packaged Food NBO Brand Shares 2009-2012
Table 12 Forecast Sales of Fortified/functional packaged Food by Category: Value 2012-2017
Table 13 Forecast Sales of Fortified/functional packaged Food by Category: % Value Growth 2012-2017
Executive Summary
Growing Consumer Awareness of health and wellness Options
Sedentary Lifestyles and Unbalanced Diets increase the Need for Healthier Food
Imported Brands Lead Hw packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw packaged Food Could Benefit From Stronger Marketing
Key Trends and Developments
Growing Consumer Awareness of health and wellness Options
Sedentary Lifestyles and Unbalanced Diets increase the Need for Healthier Food
Imported Brands Lead Hw packaged Food in Bulgaria
Bulgaria Starts To Recover From the Financial Crisis
Hw packaged Food Could Benefit From Stronger Marketing
Market Data
Table 14 Sales of health and wellness by Type: Value 2007-2012
Table 15 Sales of health and wellness by Type: % Value Growth 2007-2012
Table 16 Sales of health and wellness by Category: Value 2007-2012
Table 17 Sales of health and wellness by Category: % Value Growth 2007-2012
Table 18 Sales of health and wellness by Prime Positioning: Value 2007-2012
Table 19 Sales of health and wellness by Prime Positioning: % Value Growth 2007-2012
Table 20 health and wellness GBO Company Shares 2008-2012
Table 21 health and wellness NBO Company Shares 2008-2012
Table 22 health and wellness NBO Brand Shares 2009-2012
Table 23 Forecast Sales of health and wellness by Type: Value 2012-2017
Table 24 Forecast Sales of health and wellness by Type: % Value Growth 2012-2017
Table 25 Forecast Sales of health and wellness by Category: Value 2012-2017
Table 26 Forecast Sales of health and wellness by Category: % Value Growth 2012-2017
Table 27 Forecast Sales of health and wellness by Prime Positioning: Value 2012-2017
Table 28 Forecast Sales of health and wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Health and Wellbeing
Sources of Food and Environmental Concerns
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine & Champagne, Functional (in Soft drinks)

By market: Bulgaria (in Europe)