Fortified/Functional Beverages in Egypt

Fortified/Functional Beverages in Egypt

Published: May 2017
Publisher: Euromonitor International
Product ref: 277282
Pages: 21
Format: PDF
Delivery: Immediate download

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Energy drinks accounted for some 98% of FF beverages retail value sales in 2016, with sales reaching EGP69 million. The typical profile of an energy drink consumer in Egypt is a university student looking for energy and mental alertness during study and exam time.

Euromonitor International's Fortified/Functional Beverages in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

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Related research categories

By sector: Wine & Champagne, Functional (in Soft drinks), General drinks

By market: Egypt (in Africa)


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