Florina Bulgaria AD in Soft Drinks (Bulgaria)
After becoming a publicly traded company in 2011, the most immediate step for Florina Bulgaria AD was to continue organic growth. Until 2011 the company’s aim was to capture additional shares and benefit from organic industry growth. In 2012 the slowdown of the soft drinks industry forced the company to revise its marketing strategy and tailor a more aggressive penetration line, based around share gains from its competitors.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Florina Bulgaria AD: Key Facts
Summary 2 Florina Bulgaria AD: Operational Indicators
Summary 3 Florina Bulgaria AD: Competitive Position 2012
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