FEMSA (Fomento Economico Mexicano SA de CV) in Soft Drinks (Mexico)
FEMSA is the leading bottling company for The Coca-Cola Co in Mexico and globally. The company also manages a large retailing division under the OXXO brand with over 10,000 stores across the country and a beer products division that was acquired by Heineken NV in 2010. The success of the OXXO retailing company, by far the leading convenience store chain, stems from the fact that FEMSA uses it to promote and distribute its beer and soft drinks products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 FEMSA (Fomento Economico Mexicano SA de CV): Key Facts
Summary 2 FEMSA (Fomento Economico Mexicano SA de CV): Operational Indicators
Summary 3 FEMSA (Fomento Economico Mexicano SA de CV): Production Statistics 2012
Summary 4 FEMSA (Fomento Economico Mexicano SA de CV): Competitive Position 2012
Related research categories
By company: Fomento Economico Mexicano
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