Energy market research (page 1 of 4)

This is one of the most active and fiercely competitive categories within the world of drinks. Keep up to date with developments, innovations, consumer trends, leading players and emerging markets.

103 reports found (page 1 of 4)

Title

Date published

Price


Targeting Consumer Needs for Energy and Sports Nutrition: Ho

Targeting Consumer Needs for Energy and Sports Nutrition: How to effectively target mainstream consumer needs through innovation

Targeting Consumer Needs for Energy and Sports Nutrition, report explores innovation opportunities for food, drink brands, sports nutrition, and energy food and drink brands....

December 2017

$1450.00


Our Changing Energy Routine: Global Energy Drinks, Caffeine

Our Changing Energy Routine: Global Energy Drinks, Caffeine and Energy-Boosting Products

This report explores the changing energy drinks category, which remains one of the fastest growing areas of the global soft drinks industry. Energy drinks are placed in the context of wider, increasin...

February 2018

$1325.00


Sports and Energy Drinks in Latin America

Sports and Energy Drinks in Latin America

Sports and energy drinks is a USD4 billion market in Latin America. The region contains some markets with the highest consumption rates in the world as well as others in which the category is highly i...

October 2017

$1325.00


Energy Drinks in Belarus

Energy Drinks in Belarus

Energy drinks in Belarus are mainly targeted at youths and young adults. Elderly people and adults perceive energy drinks as unhealthy. In addition, the government attempted to forbid sales of such dr...

March 2018

$990.00


Energy Drinks in Belgium

Energy Drinks in Belgium

Energy drinks increased in volume and value terms in Belgium in 2017. The main reason for growth was the development of flavoured energy drinks. The taste of energy drinks was often the major barrier ...

March 2018

$990.00


Energy Drinks in Bulgaria

Energy Drinks in Bulgaria

Energy drinks are perceived as trendy and fashionable amongst younger consumers. Their popularity is boosted by their availability in both off-trade and on-trade outlets. Currently, there is no specif...

March 2018

$990.00


Energy Drinks in Canada

Energy Drinks in Canada

Increasing busier lifestyles of Canadians has driven them to search for fast energy replenishment for on-the-go consumption, which is the fundamental reason for energy drinks’ success. While the categ...

March 2018

$990.00


Energy Drinks in Colombia

Energy Drinks in Colombia

Busier lifestyles and long working or studying hours are common among the youngest generations who increasingly demand functional, convenient products to boost their energy levels, instead of drinking...

March 2018

$990.00


Energy Drinks in Croatia

Energy Drinks in Croatia

Findings by the European Food Safety Authority (EFSA) confirmed that a daily dosage of 400mg of caffeine is not harmful to adults (equivalent of five cans of energy drinks). The same agency estimated ...

March 2018

$990.00


Energy Drinks in Ecuador

Energy Drinks in Ecuador

Energy drinks are gaining penetration in Ecuador, not only amongst local consumers, but also when competing with other beverages when satisfying thirst. Energy drinks also tend to be used as a coffee ...

March 2018

$990.00


Energy Drinks in Egypt

Energy Drinks in Egypt

Energy drinks in Egypt witnessed a great amount of activity over the review period; this is evident by the increased competition among manufacturers, from increased marketing activity, to having a gre...

March 2018

$990.00


Energy Drinks in Georgia

Energy Drinks in Georgia

Energy drinks in Georgia continues to emerge in 2017 as well. Low health awareness among the target consumers, mainly the younger generation, helped energy drinks sales throughout the historic period....

March 2018

$990.00


Energy Drinks in Germany

Energy Drinks in Germany

Energy drinks performed very well over the review period, with this expected to continue over the forecast period. Consumer desire for more energising drinks, in both traditional and more exotic flavo...

March 2018

$990.00


Energy Drinks in India

Energy Drinks in India

Energy drinks is gradually recovering from negative publicity surrounding the product due to a ban on some brands for not meeting regulatory standards. The product is expected to recover further and d...

March 2018

$990.00


Energy Drinks in Latvia

Energy Drinks in Latvia

Legislative restrictions have negatively affected energy drinks development. The official ban (from June 2016) of sales of energy drinks to minors has squeezed the consumer base, as teens are the most...

March 2018

$990.00


Energy Drinks in Lithuania

Energy Drinks in Lithuania

Energy drinks regained the losses it suffered due to the ban on sales to under-18s imposed in 2014 and lifted in 2016. As a highly popular product among consumers with hectic lifestyles, such as stude...

March 2018

$990.00


Energy Drinks in Malaysia

Energy Drinks in Malaysia

In 2017, the greater presence of energy drinks brands generated consumer interest in the category and appealed to various consumer segments. For instance, in April 2017, Coca-Cola took over the distri...

February 2018

$990.00


Energy Drinks in Morocco

Energy Drinks in Morocco

Along with the success of energy drinks, the parallel market expanded considerably. Most illegally imported products come essentially from Spain or Austria, especially since the tax on interior consum...

February 2018

$990.00


Energy Drinks in Norway

Energy Drinks in Norway

Energy drinks benefited from a varied mix of brands with a steady pace of innovation, and appealed to a broad range of consumer preferences. These included: Red Bull with its small pack sizes and skim...

March 2018

$990.00


Energy Drinks in Portugal

Energy Drinks in Portugal

The sugar tax, introduced in 2017, negatively affected the performance of energy drinks in 2017. The imposed tax is EUR0.16 per litre if the drink contains more than 80 grams of sugar, and EUR0.08 if ...

February 2018

$990.00


Energy Drinks in Romania

Energy Drinks in Romania

The value of Monster Energy received a boost in popularity from 2016, when Coca-Cola HBC Romania assumed ownership and distribution of the brand, a successful product within energy drinks. Coca-Cola H...

March 2018

$990.00


Energy Drinks in Serbia

Energy Drinks in Serbia

There were many innovations seen over 2014-2016 within energy drinks in Serbia and the trend continued in 2017. Red Bull Summer Edition was launched in 2017 as well as several innovations in terms of ...

March 2018

$990.00


Energy Drinks in Slovakia

Energy Drinks in Slovakia

Energy drinks is expected to witness significant competition among the major players who will contest not only in terms of sophisticated marketing campaigns but also event sponsorship and organising l...

March 2018

$990.00


Energy Drinks in Slovenia

Energy Drinks in Slovenia

While energy drinks in Slovenia were successfully resisting negative publicity and associated health hazards connected to consumption of such products, value sales grew in both off- and on-trade chann...

March 2018

$990.00


Energy Drinks in South Africa

Energy Drinks in South Africa

Demand for energy drinks is expected to be boosted by the rising urbanisation rate, with such beverages increasingly becoming lifestyle products. Also, intensified competition will continue to put dow...

February 2018

$990.00


Energy Drinks in South Korea

Energy Drinks in South Korea

Energy drinks returned to growth in 2016, and this continued in 2017, after struggling with a drastic decline earlier in the review period. This was caused by negative publicity due to claims of such ...

March 2018

$990.00


Energy Drinks in Taiwan

Energy Drinks in Taiwan

Despite a long presence in beverages, energy drinks in Taiwan are considered unhealthy due to concerns about the high caffeine content and high pH level. Even though many people still regard energy dr...

March 2018

$990.00


Energy Drinks in Thailand

Energy Drinks in Thailand

Energy drinks saw a slowdown in off-trade current value and volume growth in 2017, with this trend expected to continue over the forecast period. Low-income consumers and blue-collar workers view thes...

March 2018

$990.00


Energy Drinks in the Philippines

Energy Drinks in the Philippines

Energy drinks saw growth in some years of the review period, yet increasing concerns about the negative health effects of the caffeine and sugar contained in these products thwarted volume and current...

March 2018

$990.00


Energy Drinks in the United Kingdom

Energy Drinks in the United Kingdom

In 2017, off-trade volume and current value growth of regular energy drinks slowed, as demand for healthier soft drinks intensified. Energy drinks are notorious for their high sugar content in the UK,...

March 2018

$990.00


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