Energy market research (page 1 of 4)

This is one of the most active and fiercely competitive categories within the world of drinks. Keep up to date with developments, innovations, consumer trends, leading players and emerging markets.

103 reports found (page 1 of 4)

Title

Date published

Price


Energy Drinks in New Zealand

Energy Drinks in New Zealand

The development of low sugar or sugar-free variants of energy drinks was strong over the review period, as energy drinks came under fire from health professionals and received negative media attention...

April 2018

$990.00


Energy Drinks in Kenya

Energy Drinks in Kenya

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy d...

March 2018

$990.00


Energy Drinks in Chile

Energy Drinks in Chile

In 2017, energy drinks’ growth rate was significantly slower compared to the remarkable figures witnessed over the review period, due to maturity, price competition, and continued downturn of the gene...

March 2018

$990.00


Energy Drinks in the United Kingdom

Energy Drinks in the United Kingdom

In 2017, off-trade volume and current value growth of regular energy drinks slowed, as demand for healthier soft drinks intensified. Energy drinks are notorious for their high sugar content in the UK,...

March 2018

$990.00


Energy Drinks in India

Energy Drinks in India

Energy drinks is gradually recovering from negative publicity surrounding the product due to a ban on some brands for not meeting regulatory standards. The product is expected to recover further and d...

March 2018

$990.00


Energy Drinks in Bolivia

Energy Drinks in Bolivia

The lives of many Bolivians have become increasingly busy due to longer hours at work and more time spent commuting, with many also looking to spend more time exercising or playing sport due to rising...

March 2018

$990.00


Energy Drinks in Nigeria

Energy Drinks in Nigeria

Energy drinks is expected to increase in volume terms over the forecast period. This represents a recovery from the very poor performance registered during the review period as unsustainable rises in ...

March 2018

$990.00


Energy Drinks in Poland

Energy Drinks in Poland

The classic variants of energy drinks are still the most popular amongst Poles. However, the future of this category seems to be connected with added-value marketing. This is especially important for ...

March 2018

$990.00


Energy Drinks in Vietnam

Energy Drinks in Vietnam

Energy drinks is a big soft drinks category in Vietnam, with off-trade volume sales higher than still natural mineral water and cola carbonates. Even though manufacturers direct their marketing activi...

March 2018

$990.00


Energy Drinks in Dominican Republic

Energy Drinks in Dominican Republic

Although energy drinks saw a positive performance during 2017, consumers are no longer flocking to such products to keep them going. This is primarily due to health concerns, because energy drinks are...

March 2018

$990.00


Energy Drinks in Germany

Energy Drinks in Germany

Energy drinks performed very well over the review period, with this expected to continue over the forecast period. Consumer desire for more energising drinks, in both traditional and more exotic flavo...

March 2018

$990.00


Energy Drinks in the Philippines

Energy Drinks in the Philippines

Energy drinks saw growth in some years of the review period, yet increasing concerns about the negative health effects of the caffeine and sugar contained in these products thwarted volume and current...

March 2018

$990.00


Energy Drinks in Canada

Energy Drinks in Canada

Increasing busier lifestyles of Canadians has driven them to search for fast energy replenishment for on-the-go consumption, which is the fundamental reason for energy drinks’ success. While the categ...

March 2018

$990.00


Energy Drinks in Bulgaria

Energy Drinks in Bulgaria

Energy drinks are perceived as trendy and fashionable amongst younger consumers. Their popularity is boosted by their availability in both off-trade and on-trade outlets. Currently, there is no specif...

March 2018

$990.00


Energy Drinks in Thailand

Energy Drinks in Thailand

Energy drinks saw a slowdown in off-trade current value and volume growth in 2017, with this trend expected to continue over the forecast period. Low-income consumers and blue-collar workers view thes...

March 2018

$990.00


Energy Drinks in Tunisia

Energy Drinks in Tunisia

The popularity of energy drinks is expected to continue to increase among younger people. Energy drinks are often consumed in cafés and nightclubs as an alternative to alcoholic drinks. The main consu...

March 2018

$990.00


Energy Drinks in Turkey

Energy Drinks in Turkey

Energy drinks is set to demonstrate positive off-trade volume and value growth at constant 2017 prices over the forecast period. The main determinant of growth is the young population of the country. ...

March 2018

$990.00


Energy Drinks in Taiwan

Energy Drinks in Taiwan

Despite a long presence in beverages, energy drinks in Taiwan are considered unhealthy due to concerns about the high caffeine content and high pH level. Even though many people still regard energy dr...

March 2018

$990.00


Energy Drinks in Costa Rica

Energy Drinks in Costa Rica

As the demand for energy drinks remains focused on young adults and teenagers, major players are often required to update their brand portfolios on a regular basis, which is an efficient way to captur...

March 2018

$990.00


Energy Drinks in Latvia

Energy Drinks in Latvia

Legislative restrictions have negatively affected energy drinks development. The official ban (from June 2016) of sales of energy drinks to minors has squeezed the consumer base, as teens are the most...

March 2018

$990.00


Energy Drinks in Georgia

Energy Drinks in Georgia

Energy drinks in Georgia continues to emerge in 2017 as well. Low health awareness among the target consumers, mainly the younger generation, helped energy drinks sales throughout the historic period....

March 2018

$990.00


Energy Drinks in South Korea

Energy Drinks in South Korea

Energy drinks returned to growth in 2016, and this continued in 2017, after struggling with a drastic decline earlier in the review period. This was caused by negative publicity due to claims of such ...

March 2018

$990.00


Energy Drinks in Singapore

Energy Drinks in Singapore

Red Bull Gold is most popular amongst blue collar workers, who form the bulk of the customer base for energy drinks. Given its low price point of SGD1 per can, its easy availability in general trade o...

March 2018

$990.00


Energy Drinks in Norway

Energy Drinks in Norway

Energy drinks benefited from a varied mix of brands with a steady pace of innovation, and appealed to a broad range of consumer preferences. These included: Red Bull with its small pack sizes and skim...

March 2018

$990.00


Energy Drinks in Belgium

Energy Drinks in Belgium

Energy drinks increased in volume and value terms in Belgium in 2017. The main reason for growth was the development of flavoured energy drinks. The taste of energy drinks was often the major barrier ...

March 2018

$990.00


Energy Drinks in Croatia

Energy Drinks in Croatia

Findings by the European Food Safety Authority (EFSA) confirmed that a daily dosage of 400mg of caffeine is not harmful to adults (equivalent of five cans of energy drinks). The same agency estimated ...

March 2018

$990.00


Energy Drinks in Guatemala

Energy Drinks in Guatemala

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these...

March 2018

$990.00


Energy Drinks in Venezuela

Energy Drinks in Venezuela

Off-trade volume sales of energy drinks show a double-digit decline for the fourth year in a row, leaving a potentially large consumer base unsatisfied. The consumer base has expanded over the review ...

March 2018

$990.00


Energy Drinks in Serbia

Energy Drinks in Serbia

There were many innovations seen over 2014-2016 within energy drinks in Serbia and the trend continued in 2017. Red Bull Summer Edition was launched in 2017 as well as several innovations in terms of ...

March 2018

$990.00


Energy Drinks in Uzbekistan

Energy Drinks in Uzbekistan

Until recently it was difficult to find energy drinks in many cities of Uzbekistan, even in the capital. Not all grocery retailers sold energy drinks, mainly because of their high prices as only impor...

March 2018

$990.00


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