Energy Drinks in Kenya

Energy Drinks in Kenya

Published: May 2017
Publisher: Euromonitor International
Product ref: 277758
Pages: 18
Format: PDF
Delivery: Immediate download

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In Kenya, robust growth in the young population that is widely mirroring the Western lifestyle of partying and high activity levels, as well as growing busier lifestyles among urban working class consumers played a major role in promoting value and volume sales of energy drinks in 2016. In addition, increased marketing and growing awareness levels among consumers of energy drinks available in Kenya, as well as modern grocery retailers’ expansion helped fuel growth of this category in 2016.

Euromonitor International's Energy Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Original price: $990.00

Price: $792.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Energy (in Soft drinks), General drinks

By market: Kenya (in Africa)


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