Edson de Queiróz, Grupo in Soft Drinks (Brazil)
Grupo Edson de Queiroz is a big domestic group in which bottled water products are responsible for its majority of sales. In the recent years, the company has diversified its business investing in other soft drink categories such as RTD tea and energy drinks under Minalba and Night Power brands, respectively, due to low-value-added products such as still bottled water, its key product within company’s portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Grupo Edson de Queiróz: Key Facts
Summary 2 Grupo Edson de Queiróz: Competitive Position 2012
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