Dr Pepper Snapple Group Inc in Soft Drinks (USA)

Dr Pepper Snapple Group Inc in Soft Drinks (USA)

Published: March 2015
Publisher: Euromonitor International
Product ref: 237090
Pages: 4
Format: PDF
Delivery: Immediate download

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Dr Pepper Snapple Group Inc will continue to focus on the “marketplace of many”, which it has identified as including multicultural segments, the millennial generation, baby boomers, mothers and the “big five” macro trends, namely taste, value, convenience, health and wellness, and social/environmental responsibility. Its “One of One” campaign targets the millennial generation, which it claims appreciates authenticity and uniqueness, while its Dr Pepper TEN line and Mott’s juice drinks target...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product Coverage
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data Coverage
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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