Dr Pepper Snapple Group Inc in Soft Drinks (USA)

Dr Pepper Snapple Group Inc in Soft Drinks (USA)

Published: May 2014
Publisher: Euromonitor International
Product ref: 216460
Pages: 5
Format: PDF
Delivery: Immediate download

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Dr Pepper Snapple Group seeks to “capture growth by continuing to focus on key consumer trends” according to its February 2012 CAGNY presentation. The company will focus on the “marketplace of many” - multiculturals, Millennials, boomers, moms and the big five macrotrends. - taste, value, convenience, health and wellness, and social/environmental responsibility. Its Dr Pepper “one of one” campaign targets Millennials who appreciate authenticity and uniqueness, while its 10-calorie Ten...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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