Donga Otsuka Co Ltd in Soft Drinks (South Korea)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175925

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Donga Otsuka executed an important strategic decision in 2012 when, in October, it raised its sports drink Pocari Sweat’s average unit price by nearly 8%. It was first time in 27 months that Donga Otsuka had increased its product unit price. Donga Otsuka personnel stated that given the current situation where other competitors are increasing their unit prices twice a year, they could no longer internally endure the burden.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Donga Otsuka Co Ltd: Key Facts
Summary 2 Donga Otsuka Co Ltd: Operational Indicators
Company Background
Summary 3 Donga Otsuka Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 Donga Otsuka Co Ltd: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Soft drinks, General drinks

By market: South Korea (in Asia)