COVID-19 Impact on The Coca-Cola Company

COVID-19 Impact on The Coca-Cola Company

Published: June 2020
Publisher: GlobalData
Product ref: 317125
Pages: 13
Format: PDF
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COVID-19 Impact on The Coca-Cola Company June 29th, 2020 based on market analysis and brand diversification by industry and geography

All consumer goods companies are expected to be heavily affected by the COVID-19 outbreak and Coca-Cola is no exception to this. Slowing demand in the company's soft drinks business and withdrawal of its 2020 guidance raise concerns over its growth during the crisis and beyond. However, the company is taking all possible measure to contain the effects of the pandemic and mitigate losses. Moreover, its initiatives to promote social distancing and donation of funds to various NGOs to help those in need during these difficult times will raise its image as a responsible brand.


• Coca-Cola's primary operations are in regions hit by COVID-19, raising serious concerns over its non-alcoholic beverages business. Assuming performance in line with trends Coca-Cola has $20bn of non-alcoholic beverage brand sales at retail at risk
• With soft drinks taking a major hit in key markets across the globe, Coca-Cola will see a significant decline in its overall brand sales in 2020
• Coca-Cola's NAB segment is forecast to see a massive loss due to the inevitable impact of COVID-19
• Disrupted supply chain, seized manufacturing activities and lockdowns amid pandemic resulted in huge loss
• Coca-Cola's food business is expected to offer some resilience, but its small share in the company's overall revenue will not be enough to mitigate losses in soft drink sales

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