COVID-19 Impact on Luigi Lavazza

COVID-19 Impact on Luigi Lavazza

Published: July 2020
Publisher: GlobalData
Product ref: 317119
Pages: 10
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $1450.00

Don't worry. No payment is taken yet


COVID-19 Impact on Luigi Lavazza July 10th, 2020 based on market analysis and brand diversification by industry and geography

Although Lavazza is a strong brand name in the coffee market globally, there are several negative factors that are bound to adversely impact the business of the company. Italy, the home country of the company, has been one of worst-affected countries by the disease, which has placed Lavazza in a relatively vulnerable position. However, coffee is one of the essential commodities for many of consumers, and there will be steady demand, thus, this Italian coffee brand with a strong brand portfolio may have some resilience to ride out the crisis.


• Luigi Lavazza has strong brand presence in the European coffee market, but COVID-19 will have ill-effects on its brand sales
• Western Europe, which still grapples with the COVID-19 pandemic, creates some uncertainty around the company's sales
• The impact of COVID-19 is inevitable despite relatively favorable conditions to hot drinks in some regions, mainly North America
• Lavazza's hot coffee business may further affect overall sales due to slow progress in coffee harvesting

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Price: $1450.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories

Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.

How do you want to be contacted?

Phone callback (one working day)

For enhanced security, please complete the following sum:

4 + 9 =

Forgot your password?